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Features Articles & Opinion
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Hot Five: Niantic has a new star, Epic warns of "degradation in quality", and new games hit the market Hot Five Oct 9th, 2023

Hot Five: Niantic has a new star, Epic warns of "degradation in quality", and new games hit the market

  • Hot Five
  • Revenue
  • Layoffs
  • Multi-platform
  • Monster Hunter Now
  • Top Troops
Week in Views - What caught our eyes in the last seven days Week that was Oct 6th, 2023

Week in Views - What caught our eyes in the last seven days

  • Week That Was
  • Cross-platform
  • Aquisition
  • Honkai: Star Rail
  • Horror
  • Mobile Ports
PG.biz Podcast - Hot gaming trends and ad formats that are losing steam News Sep 14th, 2023

PG.biz Podcast - Hot gaming trends and ad formats that are losing steam

  • Data
  • Podcast
Mobile Mavens: Can we preserve classic mobile games forever? Mobile Mavens Aug 22nd, 2023

Mobile Mavens: Can we preserve classic mobile games forever?

  • Mobile Mavens
  • Mobile
  • Preservation
  • mobile gaming
PG.biz podcast - Finding and growing your niche Regulars Mar 10th, 2023

PG.biz podcast - Finding and growing your niche

  • Developers
  • Podcast
  • Sports Management
as PG.biz Podcast - gaming for good Interview Mar 3rd, 2023

PG.biz Podcast - gaming for good

  • Charity
  • Podcast
Week in Views - What caught our editorial eyes in the last seven days Feature Nov 4th, 2022

Week in Views - What caught our editorial eyes in the last seven days

  • Japan
  • Hypercasual
  • interstitial ads
  • Web3
  • Intrinsic ads
  • weekly digest
Hall of Fame: Jani Karlsson and pioneering the earliest days of the mobile games industry Hall of Fame Jun 14th, 2022

Hall of Fame: Jani Karlsson and pioneering the earliest days of the mobile games industry

  • Hall of Fame
  • N-Gage
Subscription services are growing fast, but unlikely to become the dominant form of monetisation Comment & Opinion Jun 7th, 2022

Subscription services are growing fast, but unlikely to become the dominant form of monetisation

  • Monetisation
  • Subscription
  • Netflix
  • Xbox Game Pass
  • Insight
What is driving the insatiable demand for mergers and acquisitions? Data & Research May 6th, 2022

What is driving the insatiable demand for mergers and acquisitions?

  • Acquisition
  • Merger
  • Blockchain
  • NFT
  • Insight
Top 10 games industry jobs to apply for this week Job News Mar 24th, 2022

Top 10 games industry jobs to apply for this week

  • Europe
  • Jobs in Games
  • Jobs Weekly
  • USA
  • United Kingdom
How does Hot Wheels Unlimited monetise? The IAP Inspector Oct 26th, 2020

How does Hot Wheels Unlimited monetise?

  • Monetisation
  • IAP Inspector
  • Hot Wheels
as Pokemon Day: How are The Pokemon Company's recent mobile releases performing? The Charticle Feb 27th, 2020

Pokemon Day: How are The Pokemon Company's recent mobile releases performing?

  • Charticle
  • Pokémon GO
  • Pokemon
  • Pokemon Masters
  • Pokemon Home
2017 - the year not much happened in mobile games, says Verto Chart of the Week Oct 31st, 2017

2017 - the year not much happened in mobile games, says Verto

  • Data
  • Chart of the Week
  • Trends
The internet reacts to the Nintendo Switch reveal After Hours Oct 22nd, 2016

The internet reacts to the Nintendo Switch reveal

  • Nintendo Switch
The Promiscuous Gamer enters a Marvel Avengers Alliance (2) and meets his Dream Girlfriend Promiscuous Gamer Apr 8th, 2016

The Promiscuous Gamer enters a Marvel Avengers Alliance (2) and meets his Dream Girlfriend

  • Promiscuous Gamer
Why we need more games without Nolan North's voice in them Stateside Aug 14th, 2015

Why we need more games without Nolan North's voice in them

  • Stateside
  • Going Global
  • Diversity
Why it's significant Kabam has gifted all The Hunger Games' players $0.14 Monetizer Jan 30th, 2015

Why it's significant Kabam has gifted all The Hunger Games' players $0.14

  • F2P
  • Monetisation
  • Monetizer
  • Reciprocity
  • Retention
Not immune but Finland has given GamerGate the cold shoulder The Finnsider Nov 14th, 2014

Not immune but Finland has given GamerGate the cold shoulder

  • Equality
  • Finland
  • Finnsider
  • GamerGate
PG.biz week that was: Gamevil likes Amazon Appstore, Honeycomb will be open, AGON stops, Zipline starts, HTC profits, Xoom hasn't, 4th & Battery rejected, and Apple gets game PR Week that was Apr 9th, 2011

PG.biz week that was: Gamevil likes Amazon Appstore, Honeycomb will be open, AGON stops, Zipline starts, HTC profits, Xoom hasn't, 4th & Battery rejected, and Apple gets game PR

  • Week That Was
as Pokemon Day: How are The Pokemon Company's recent mobile releases performing? The Charticle Feb 27th, 2020

Pokemon Day: How are The Pokemon Company's recent mobile releases performing?

  • Charticle
  • Pokémon GO
  • Pokemon
  • Pokemon Masters
  • Pokemon Home
as PG.biz Podcast - gaming for good Interview Mar 3rd, 2023

PG.biz Podcast - gaming for good

  • Charity
  • Podcast
Subscription services are growing fast, but unlikely to become the dominant form of monetisation Comment & Opinion Jun 7th, 2022

Subscription services are growing fast, but unlikely to become the dominant form of monetisation

  • Monetisation
  • Subscription
  • Netflix
  • Xbox Game Pass
  • Insight
Top 10 games industry jobs to apply for this week Job News Mar 24th, 2022

Top 10 games industry jobs to apply for this week

  • Europe
  • Jobs in Games
  • Jobs Weekly
  • USA
  • United Kingdom
Hot Five: Niantic has a new star, Epic warns of "degradation in quality", and new games hit the market Hot Five Oct 9th, 2023

Hot Five: Niantic has a new star, Epic warns of "degradation in quality", and new games hit the market

  • Hot Five
  • Revenue
  • Layoffs
  • Multi-platform
  • Monster Hunter Now
  • Top Troops
The internet reacts to the Nintendo Switch reveal After Hours Oct 22nd, 2016

The internet reacts to the Nintendo Switch reveal

  • Nintendo Switch
What is driving the insatiable demand for mergers and acquisitions? Data & Research May 6th, 2022

What is driving the insatiable demand for mergers and acquisitions?

  • Acquisition
  • Merger
  • Blockchain
  • NFT
  • Insight
Week in Views - What caught our eyes in the last seven days WEEK THAT WAS Dec 8th, 2023

Week in Views - What caught our eyes in the last seven days

  • Fire Emblem
  • hybridcasual
  • Candy Crush
Building experiences in Roblox: Behind the scenes of virtual influencer Polar’s live event VIRTUAL EVENTS Dec 8th, 2023

Building experiences in Roblox: Behind the scenes of virtual influencer Polar’s live event

  • Roblox
  • Metaverse
  • Experiences
New release roundup: The best new mobile games from Sonic’s latest adventure to a gyroscopic rhythm game FIVE NEW GAMES Dec 8th, 2023

New release roundup: The best new mobile games from Sonic’s latest adventure to a gyroscopic rhythm game

  • RPG
  • Apple Arcade
  • Rhythm Games
  • New Games
Africa’s gaming market: How to make a profit with F2P games EMERGING MARKETS Dec 8th, 2023

Africa’s gaming market: How to make a profit with F2P games

  • Growth
  • Emerging Markets
  • Africa
  • Free-To-Play
PG Connects Advent Calendar: A Daily Festive Treat FESTIVE SURPRISES Dec 7th, 2023

PG Connects Advent Calendar: A Daily Festive Treat

  • Discount
  • Pocket Gamer Connects
Microsoft accelerates plans for Xbox mobile marketplace launch NEW COMPETITION Dec 6th, 2023

Microsoft accelerates plans for Xbox mobile marketplace launch

  • Xbox
  • Mobile
Hot Five: Supercell’s path to fame, a Chinese gacha hit and 20M in Web3 funding HOT FIVE Dec 4th, 2023

Hot Five: Supercell’s path to fame, a Chinese gacha hit and 20M in Web3 funding

  • Hot Five
  • Funding
  • Web3
  • Global Brands
Week in Views - What caught our eyes in the last seven days WEEK THAT WAS Dec 1st, 2023

Week in Views - What caught our eyes in the last seven days

  • Cross-platform
  • promotions
  • App Stores
More
Game Analysis: Decoding the Live Ops strategy of Monopoly GO STATE OF PLAY Nov 30th, 2023

Game Analysis: Decoding the Live Ops strategy of Monopoly GO

  • Monetisation
  • case study
  • Revenue boost
  • Industry challenges
PG Connects Advent Calendar: A Daily Festive Treat FESTIVE SURPRISES Dec 7th, 2023

PG Connects Advent Calendar: A Daily Festive Treat

  • Discount
  • Pocket Gamer Connects
Ten reasons why eCPM is the most useless metric in ad monetization AD MO METRICS Dec 1st, 2023

Ten reasons why eCPM is the most useless metric in ad monetization

  • Metrics
  • eCPM
KEK Entertainment's Georgy Egorov talks crossplay's new prominence as gaming’s "new reality" CROSSPLAY CLARITY Nov 30th, 2023

KEK Entertainment's Georgy Egorov talks crossplay's new prominence as gaming’s "new reality"

  • IP
  • Cross-platform
  • Cross-play
  • Interview
  • Debut title
Apple unveils App Store Award winners. These are the best apps and games of 2023 APPLE PICKING Dec 1st, 2023

Apple unveils App Store Award winners. These are the best apps and games of 2023

  • App Store
  • Awards
  • Winner
Google Play reveals its Best of 2023 award winners BEST OF THE BEST Dec 1st, 2023

Google Play reveals its Best of 2023 award winners

  • Google Play
  • Google Play Awards
Hot Five: Supercell’s path to fame, a Chinese gacha hit and 20M in Web3 funding HOT FIVE Dec 4th, 2023

Hot Five: Supercell’s path to fame, a Chinese gacha hit and 20M in Web3 funding

  • Hot Five
  • Funding
  • Web3
  • Global Brands
New release roundup: From the return of Dynasty Warriors to a 'brand new' retro-fuelled 16-bit kart racer FIVE NEW GAMES Dec 1st, 2023

New release roundup: From the return of Dynasty Warriors to a 'brand new' retro-fuelled 16-bit kart racer

  • Premium
  • RPG
  • Pixel
  • Retro
  • Sports
  • New Games
More
“This is a classic example of political point scoring taking precedence over business common sense” BAD FOR BUSINESS Dec 8th, 2023

“This is a classic example of political point scoring taking precedence over business common sense”

  • Immigration
  • legislation
  • Laws
  • UK games industry
as Crunch time for ByteDance's gaming ambitions DANCE THE BLUES Dec 8th, 2023

Crunch time for ByteDance's gaming ambitions

  • China
  • Mobile Legends
  • TikTok
"It was surreal to see our little brainchild win a Google Play Award and be nominated for a BAFTA!" TALES TO TELL Dec 7th, 2023

"It was surreal to see our little brainchild win a Google Play Award and be nominated for a BAFTA!"

  • Growth
  • Inclusivity
  • New Release
  • Workplace Culture
AI advances: Kongregate’s new AI Adventure Creator platform is out now AI MEETS UGC Dec 6th, 2023

AI advances: Kongregate’s new AI Adventure Creator platform is out now

  • AI
  • Community Tools
Behind the scenes: The developers of Going Balls on the success of their hypercausal hit HYPERCASUAL HIT Dec 6th, 2023

Behind the scenes: The developers of Going Balls on the success of their hypercausal hit

  • Hypercasual
  • Game Development
  • Behind the scenes
Jobs in games: Breaking into animation with Hutch’s Lucia Gentile INDUSTRY STORIES Dec 5th, 2023

Jobs in games: Breaking into animation with Hutch’s Lucia Gentile

  • Jobs in Games
  • Games Industry
  • industry insight
"Unity - I'm done" Why Fundamentally Games’ CEO Oscar Clark is switching platforms UNITY NO MORE Dec 4th, 2023

"Unity - I'm done" Why Fundamentally Games’ CEO Oscar Clark is switching platforms

  • Unity
  • Unity Runtime Fee
  • industry insight
Ten reasons why eCPM is the most useless metric in ad monetization AD MO METRICS Dec 1st, 2023

Ten reasons why eCPM is the most useless metric in ad monetization

  • Metrics
  • eCPM
More
"Unity - I'm done" Why Fundamentally Games’ CEO Oscar Clark is switching platforms UNITY NO MORE Dec 4th, 2023

"Unity - I'm done" Why Fundamentally Games’ CEO Oscar Clark is switching platforms

  • Unity
  • Unity Runtime Fee
  • industry insight
Game Analysis: Decoding the Live Ops strategy of Monopoly GO STATE OF PLAY Nov 30th, 2023

Game Analysis: Decoding the Live Ops strategy of Monopoly GO

  • Monetisation
  • case study
  • Revenue boost
  • Industry challenges
Ten reasons why eCPM is the most useless metric in ad monetization AD MO METRICS Dec 1st, 2023

Ten reasons why eCPM is the most useless metric in ad monetization

  • Metrics
  • eCPM
AI advances: Kongregate’s new AI Adventure Creator platform is out now AI MEETS UGC Dec 6th, 2023

AI advances: Kongregate’s new AI Adventure Creator platform is out now

  • AI
  • Community Tools
Jobs in games: Breaking into animation with Hutch’s Lucia Gentile INDUSTRY STORIES Dec 5th, 2023

Jobs in games: Breaking into animation with Hutch’s Lucia Gentile

  • Jobs in Games
  • Games Industry
  • industry insight
Behind the scenes: The developers of Going Balls on the success of their hypercausal hit HYPERCASUAL HIT Dec 6th, 2023

Behind the scenes: The developers of Going Balls on the success of their hypercausal hit

  • Hypercasual
  • Game Development
  • Behind the scenes
"It was surreal to see our little brainchild win a Google Play Award and be nominated for a BAFTA!" TALES TO TELL Dec 7th, 2023

"It was surreal to see our little brainchild win a Google Play Award and be nominated for a BAFTA!"

  • Growth
  • Inclusivity
  • New Release
  • Workplace Culture
Why Gamescom merged with BIG Festival to bring the expo to Brazil BIG EXCLUSIVE Nov 28th, 2023

Why Gamescom merged with BIG Festival to bring the expo to Brazil

  • Gamescom
  • Brazil
  • BIG Festival
More

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PG.biz Podcast - Kwalee’s John Wright On Attracting Valuable Users With A Loyalty-Driven Approach LISTEN LEARN LOVE Dec 8th, 2023

PG.biz Podcast - Kwalee’s John Wright On Attracting Valuable Users With A Loyalty-Driven Approach

  • Podcast
  • Publishers
Former DotEmu and Playdigious co-founder announces alternative app store finder, StoreRider APP STORES Dec 8th, 2023

Former DotEmu and Playdigious co-founder announces alternative app store finder, StoreRider

  • Mobile
  • Alternate app stores
Get a sneak peek at the schedule for PG Connects London SCHEDULE REVEAL Dec 8th, 2023

Get a sneak peek at the schedule for PG Connects London

  • Europe
  • London
  • Pocket Gamer Connects
The Game Awards 2023 picks its mobile game of the year WINNERS Dec 8th, 2023

The Game Awards 2023 picks its mobile game of the year

  • The Game Awards
Google Ads overhaul: AdInMo and Usercentrics prepare for the big changes due January 2024 ADS AHEAD Dec 7th, 2023

Google Ads overhaul: AdInMo and Usercentrics prepare for the big changes due January 2024

  • Advertising
  • Privacy
  • In-game Advertising
  • user privacy
Odeeo claims over 90% of audio ads are not skipped by gamers AUDIO ADS Dec 7th, 2023

Odeeo claims over 90% of audio ads are not skipped by gamers

  • Research
  • Audio Ads
  • In-game Advertising
Rovio close Studio Lumi in Montreal with the loss of 16 jobs ANGRY NERDS Dec 7th, 2023

Rovio close Studio Lumi in Montreal with the loss of 16 jobs

  • Montreal
  • Job news
  • Redundancy
3D Sonic adventure Sonic Dream Team launches as an Apple Arcade exclusive SUBS ONLY Dec 7th, 2023

3D Sonic adventure Sonic Dream Team launches as an Apple Arcade exclusive

  • Exclusive
  • Apple Arcade
  • 3D Action
More
Activision Blizzard, Epic Games and Supercell considered forming a Google Play competitor ACTIVISION APP STORE Dec 4th, 2023

Activision Blizzard, Epic Games and Supercell considered forming a Google Play competitor

  • Android
  • Court Case
  • Alternative App stores
  • Sideloading
Apple unveils App Store Award winners. These are the best apps and games of 2023 APPLE PICKING Dec 1st, 2023

Apple unveils App Store Award winners. These are the best apps and games of 2023

  • App Store
  • Awards
  • Winner
Google Play reveals its Best of 2023 award winners BEST OF THE BEST Dec 1st, 2023

Google Play reveals its Best of 2023 award winners

  • Google Play
  • Google Play Awards
Former Activision Blizzard CEO supports GameTree's $1.7M seed round for AI app to unite gamers PLATFORM PSYCHOLOGY Dec 5th, 2023

Former Activision Blizzard CEO supports GameTree's $1.7M seed round for AI app to unite gamers

  • Seed Round
  • Psychology
  • Artificial Intelligence
  • Toxicity
  • Inclusivity
  • Funding round
Q3's biggest genres saw 700% more downloads on Google Play than Apple App Store DOWNLOAD DISPARITY Dec 5th, 2023

Q3's biggest genres saw 700% more downloads on Google Play than Apple App Store

  • Downloads
  • App Store
  • Google Play
  • In-App Purchases
  • Installs
Rovio close Studio Lumi in Montreal with the loss of 16 jobs ANGRY NERDS Dec 7th, 2023

Rovio close Studio Lumi in Montreal with the loss of 16 jobs

  • Montreal
  • Job news
  • Redundancy
King soft launch Candy Crush 3D: Is their next crowning victory on its way? CANDY CROWN Dec 6th, 2023

King soft launch Candy Crush 3D: Is their next crowning victory on its way?

  • Google Play
  • Soft Launch
  • Candy Crush
  • Candy Crush 3D
The US accounted for 53.5% of casual game installs in Q3, but what are the hottest genres globally? AMERICAN ASCENT Dec 5th, 2023

The US accounted for 53.5% of casual game installs in Q3, but what are the hottest genres globally?

  • Japan
  • App Store
  • Google Play
  • Monopoly
  • music games
  • Google Play Store
  • Regions
  • United States
More
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Dec 14th - 15th 2023

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Jan 22nd - 23rd 2024

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Dec 8th - 10th 2023

2023 G-Eight Game Show

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gamedev.world December 2023

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Dec 12th - 15th 2023

SIGGRAPH Asia Conference 2023

Sydney, Australia

Dec 14th - 15th 2023

HIT Games Conference Online

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Dec 14th - 17th 2023

Games for Change Summit 2023

Abu Dhabi, United Arab Emirates

Dec 15th - 16th 2023

Bilbao International Games Conference 2023

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İstanbul, Turkey

Dec 15th - 17th 2023

Gamergy Esports & Gaming Festival

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AppsFlyer’s Adam Smart on why cross-platform is the future INTERVIEW May 24th, 2023

AppsFlyer’s Adam Smart on why cross-platform is the future

  • Privacy
  • Interview
  • Apple
  • Multi-platform
The key to successful hypercasual prototypes FEATURE May 23rd, 2023

The key to successful hypercasual prototypes

  • Prototype
  • Hypercasual
  • Game Development
Rusty Lake co-founder Robin Ras celebrates success and shares what's next for the studio Q&A May 23rd, 2023

Rusty Lake co-founder Robin Ras celebrates success and shares what's next for the studio

  • Indie
  • Game Development
  • Q&A
Sybo and Outplay on the collaboration behind Subway Surfers Blast Q&A May 19th, 2023

Sybo and Outplay on the collaboration behind Subway Surfers Blast

  • Subway Surfers
  • Game Development
  • Q&A
Fingersoft CEO Jaakko Kylmäoja on the future of their hit Hill Climb Racing Q&A May 17th, 2023

Fingersoft CEO Jaakko Kylmäoja on the future of their hit Hill Climb Racing

  • Finland
  • Hill Climb Racing
  • Game Development
  • Q&A
Are in-game ads the answer for developers? We asked Marc Merrill of Riot Games PUT PLAYERS FIRST Mar 30th, 2023

Are in-game ads the answer for developers? We asked Marc Merrill of Riot Games

  • Advertising
  • Monetisation
  • Sponsored
  • Interview
A recipe for success: bringing intrinsic in-game ads to Cooking Diary INTRINSIC IN GAME ADS Feb 7th, 2023

A recipe for success: bringing intrinsic in-game ads to Cooking Diary

  • Monetisation
  • Development
  • Sponsored
Five reasons why it’s more critical than ever to look to in-game advertising MAKE MORE OF MONETISATION Jan 11th, 2023

Five reasons why it’s more critical than ever to look to in-game advertising

  • Monetisation
  • Sponsored
  • In-game Advertising
More
Former Activision Blizzard CEO supports GameTree's $1.7M seed round for AI app to unite gamers PLATFORM PSYCHOLOGY Dec 5th, 2023

Former Activision Blizzard CEO supports GameTree's $1.7M seed round for AI app to unite gamers

  • Seed Round
  • Psychology
  • Artificial Intelligence
  • Toxicity
  • Inclusivity
  • Funding round
Sony sets sights on mobile in strategic partnership with NCSoft PARTNERSHIP POWER Nov 29th, 2023

Sony sets sights on mobile in strategic partnership with NCSoft

  • Deal
  • IP
  • Partnership
  • Strategic Partnership
KEK Entertainment raises $8M in seed round to build "platform-agnostic IP" PLATFORM POWER Nov 28th, 2023

KEK Entertainment raises $8M in seed round to build "platform-agnostic IP"

  • Investment
  • Cross-platform
  • Seed Round
  • Multi-platform
NFTs incoming: Matr1x doubles funding to $20M ahead of its debut Web3 mobile launch NFT NOW Nov 27th, 2023

NFTs incoming: Matr1x doubles funding to $20M ahead of its debut Web3 mobile launch

  • Investment
  • Funding
  • NFT
  • Web3
  • Funding round
Layer AI seed round raises $1.8M to bolster generative game art production PRODUCTION POWER Nov 22nd, 2023

Layer AI seed round raises $1.8M to bolster generative game art production

  • Investment
  • Funding
  • Seed Round
  • Artificial Intelligence
  • Generative AI
SBI Holdings reveals ¥100BN fund to bolster Web3 in Japan WEB3 WORLD Nov 14th, 2023

SBI Holdings reveals ¥100BN fund to bolster Web3 in Japan

  • Japan
  • Investment
  • Blockchain
  • Web3
  • Fund
  • Startups
Games livestreaming start-up Noice raises $21 million VERY NOICE Nov 9th, 2023

Games livestreaming start-up Noice raises $21 million

  • Investment
  • Multiplayer
  • Social
  • Funding
  • Streaming
  • Live Streaming
Following 200M downloads, Blacklight Studio Works concludes its maiden funding round FUNDING IN INDIA Nov 7th, 2023

Following 200M downloads, Blacklight Studio Works concludes its maiden funding round

  • India
  • Funding Rounds
More
as Chinese mobile publishers see an end of year revenue turnaround despite industry challenges HIGHEST EARNERS Dec 8th, 2023

Chinese mobile publishers see an end of year revenue turnaround despite industry challenges

  • China
  • Mobile
  • Games
as The Africa Games Industry Report sheds light on the region's challenges and triumphs GAMING IN AFRICA Dec 7th, 2023

The Africa Games Industry Report sheds light on the region's challenges and triumphs

  • Africa
  • Report
  • Games
The US accounted for 53.5% of casual game installs in Q3, but what are the hottest genres globally? AMERICAN ASCENT Dec 5th, 2023

The US accounted for 53.5% of casual game installs in Q3, but what are the hottest genres globally?

  • Japan
  • App Store
  • Google Play
  • Monopoly
  • music games
  • Google Play Store
  • Regions
  • United States
Q3's biggest genres saw 700% more downloads on Google Play than Apple App Store DOWNLOAD DISPARITY Dec 5th, 2023

Q3's biggest genres saw 700% more downloads on Google Play than Apple App Store

  • Downloads
  • App Store
  • Google Play
  • In-App Purchases
  • Installs
Hybridcasual conquers the $2 billion mark in 2023 A HIGH BREED Dec 4th, 2023

Hybridcasual conquers the $2 billion mark in 2023

  • Milestone
  • Revenue
  • hybridcasual
  • Hybrid Casual
  • 2023
Video games add £1.3 billion to UK economy in "spillover technology" TECH SPLASH Nov 29th, 2023

Video games add £1.3 billion to UK economy in "spillover technology"

  • Value
  • Production
  • Science
  • United Kingdom
  • Technology
  • Film
  • Industry
  • Tech
Riot Games’ Social Impact Fund raises $50 million in five years for charities, education and more VALORANT VALIANCE Nov 29th, 2023

Riot Games’ Social Impact Fund raises $50 million in five years for charities, education and more

  • Charity
  • League of Legends
  • Valorant
  • Fund
  • Fundraiser
Ten Square Games sees record quarterly growth with Hunting Clash MAU up 82% TEN SQUARE TURNAROUND Nov 28th, 2023

Ten Square Games sees record quarterly growth with Hunting Clash MAU up 82%

  • Record
  • Fishing Clash
  • quarterly report
  • Q3 Financials
  • Monthly Active Users
More
Microsoft and Activision Blizzard: The complete timeline ACQUIBLIZZ Oct 13th, 2023

Microsoft and Activision Blizzard: The complete timeline

  • Acquisition
  • Lawsuit
  • Approvals
  • Activision Blizzard Acquisition
  • Acquiblizz
From Wooga to Innplay Labs: Inside Playtika’s shopping spree PLAYTIKA ACQUISITIONS Oct 2nd, 2023

From Wooga to Innplay Labs: Inside Playtika’s shopping spree

  • Acquisition
  • Israel
The Top 50 Mobile Game Makers of 2023 BEST OF 2023 Aug 23rd, 2023

The Top 50 Mobile Game Makers of 2023

  • Top 50
  • Top 50 Mobile Game Makers 2023
Marvel Strike Force, Stumble Guys, and GSN: What has Savvy Games Group bought? SAVVY X SCOPELY Apr 6th, 2023

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Count of active applications in the App Store

Total Active App (currently available for download): 5,469,296

Total Inactive Apps (no longer available for download): 213,645

Total Apps Seen in US App Store: 5,682,941

Number of Active Publishers in the US App Store: 1,668,950

Details

Application Category Distribution

Most Popular Categories

  1. Games (1,086,493 active)
  2. Business (553,694 active)
  3. Education (475,664 active)
  4. Lifestyle (462,442 active)
  5. Utilities (375,090 active)
Details
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Top 50 Mobile
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 PG Connects
London 2024
Jan 22-23 Top games
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Company Profile

AppLift GmbH

Publisher, Service Provider
www.pocketgamer.biz/company/8789/applift-gmbh/
Company Profile Company Coverage
Last Updated: Oct 3rd, 2018
  • Website
    http://www.applift.com
  • Twitter
    http://twitter.com/applift
  • Facebook
    http://www.facebook.com/hitfox.applift

About

Description

AppLift is the first marketing platform exclusively dedicated to mobile games. We connect mobile games advertisers looking to acquire users at a low cost with publishers willing to efficiently monetize their mobile traffic.

Company Coverage

pgbiz Applift rebrands to focus on UA and retargeting News Oct 3rd, 2018

Applift rebrands to focus on UA and retargeting

pgbiz 2018 mobile advertising trends to watch: Playables and interactive ads Comment & Opinion Jan 17th, 2018

2018 mobile advertising trends to watch: Playables and interactive ads

pgbiz Global mobile game revenues expected to hit $64.9 billion in 2020 News Jun 26th, 2017

Global mobile game revenues expected to hit $64.9 billion in 2020

pgbiz Why retargeting is the new user acquisition for mobile games Comment & Opinion Jun 9th, 2017

Why retargeting is the new user acquisition for mobile games

pgbiz How to choose the perfect partner to make your game a success Video Nov 3rd, 2016

How to choose the perfect partner to make your game a success

pgbiz User acquisition experts talk about the "new wave" of UA News Jan 18th, 2016

User acquisition experts talk about the "new wave" of UA

pgbiz Video: Industry experts discuss the high quality high spend dilemma of UA News Nov 19th, 2015

Video: Industry experts discuss the high quality high spend dilemma of UA

pgbiz AppLift unveils AppLift Labs to innovate ad tech Job News Oct 14th, 2015

AppLift unveils AppLift Labs to innovate ad tech

as pgbiz AppLift India on making the most of your paid advertising News Sep 7th, 2015

AppLift India on making the most of your paid advertising

pgbiz AppLift CEO Tim Koschella on the rise of native ads, the holistic use of data, and new investment PubNative Interview Apr 9th, 2015

AppLift CEO Tim Koschella on the rise of native ads, the holistic use of data, and new investment PubNative

as pgbiz AppLift opens offices in Beijing, Tokyo and Delhi News Mar 31st, 2015

AppLift opens offices in Beijing, Tokyo and Delhi

pgbiz Indies need to create a great story around their games, says AppLift's Michael Puriz Interview Nov 25th, 2014

Indies need to create a great story around their games, says AppLift's Michael Puriz

pgbiz AppLift funds API-based customisable native ad platform PubNative to tune of 'x' million News Jul 8th, 2014

AppLift funds API-based customisable native ad platform PubNative to tune of 'x' million

pgbiz Applift: Publishers must strive to keep incentivised advertising alive Interview Jul 1st, 2014

Applift: Publishers must strive to keep incentivised advertising alive

pgbiz PG Connects Speaker Spotlight: Jean-Philippe Decka, AppLift Interview May 30th, 2014

PG Connects Speaker Spotlight: Jean-Philippe Decka, AppLift

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PG.biz Podcast - Kwalee’s John Wright On Attracting Valuable Users With A Loyalty-Driven Approach

Former DotEmu and Playdigious co-founder announces alternative app store finder, StoreRider News Dec 8th, 2023

Former DotEmu and Playdigious co-founder announces alternative app store finder, StoreRider

Get a sneak peek at the schedule for PG Connects London News Dec 8th, 2023

Get a sneak peek at the schedule for PG Connects London

The Game Awards 2023 picks its mobile game of the year News Dec 8th, 2023

The Game Awards 2023 picks its mobile game of the year

Google Ads overhaul: AdInMo and Usercentrics prepare for the big changes due January 2024 News Dec 7th, 2023

Google Ads overhaul: AdInMo and Usercentrics prepare for the big changes due January 2024

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Week in Views - What caught our eyes in the last seven days

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Building experiences in Roblox: Behind the scenes of virtual influencer Polar’s live event

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New release roundup: The best new mobile games from Sonic’s latest adventure to a gyroscopic rhythm game

Africa’s gaming market: How to make a profit with F2P games Feature Dec 8th, 2023

Africa’s gaming market: How to make a profit with F2P games

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PG Connects Advent Calendar: A Daily Festive Treat

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