Data & Research

Android set to overtake iOS as US #2 as its marketshare rises 6.5% in past 3 months

Samsung stretches its lead over LG and Motorola

Android set to overtake iOS as US #2 as its marketshare rises 6.5% in past 3 months
With NPD suggesting that sales of Android handsets are outpacing those of its rivals in the US, comScore's assertion that Google's OS could slip ahead of iOS before the end of the year isn't all too surprising.

That's based on the current pace as described by comScore's monthly look at each platform's total subscriber base.

In the firm's latest report, Android's US share rose by 6.5 percent between July and September.

Familiar picture

Android's total share of the US market now sits at 21.4 percent, with Apple – which currently holds second spot on 24.3 percent – essentially hitting a brick wall, with no growth or decline in past three month period.

Still on top is RIM, although BlackBerry's share continues to fall back, down 2.8 percent to 37.3 percent.

Motoring Motorola

Android's growth in the OS battle is reflected when it comes to the tussle between the top OEMs in the US.

Again, Android backer Samsung remains firmly in charge according to comScore's figures, holding a 23.5 percent share – up 0.7 percent since June's tally.

Fellow Android enthusiasts LG and Motorola hold on to their second and third spots respectively, although previous market leader Motorola is in a permanent state of decline at the moment, its share again falling from 20.5 percent in June to 18.4 percent in September.

You can view a summary of the findings on comScore's website.

With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.