Data & Research

Games make up 40% of the top selling apps on Windows Phone 7

Average price of most popular apps weigh in at $2.54

Games make up 40% of the top selling apps on Windows Phone 7
Given Windows Phone 7 is little over a month old, any comparisons between its roster of apps and those available on either iPhone or Android is likely to be something of a futile exercise.

A better comparison can be made with its predecessor, given its inability to make an impression on its competitors is, at least in part, one of the reasons Windows Phone 7 is here in the first place.

Microsoft will be somewhat pleased to hear, therefore, that according to Distimo's figures, Windows Phone 7 already has more apps than Windows Mobile, sells them at a cheaper rate, and its games are proving popular.

Game on

That's a fairly broad sweep of Distimo's look at the marketplace, but given 40 percent of the 100 most popular apps on the platform are games – compared to Windows Mobile's 34 percent – it's no less accurate.

Indeed, as Distimo says itself, its an all the more impressive statistic given the proportion of games to apps in total weighs in Windows Mobile's favour.



Eyes on the App Store

Nevertheless, with more than 2,600 apps on the platform as of November 22 – a figure Microsoft claims will pass 3,000 by the start of December, and already almost double the 1,350 apps available on Windows Mobile – Distimo's research suggests Windows Phone 7's model more closely follows that of its rivals rather than its predecessor.

For instance, Windows Phone 7's average app price of $1.95 is vastly cheaper than on Windows Mobile – its own average price soaring way over $6.00.

Even when it comes to the most popular apps, Windows Phone 7's average price of $2.54 is one of the cheapest on Distimo's books, outperforming all the marketplaces bar App Store for iPhone and BlackBerry App World.



You can download the report in free from Distimo's website.

With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.