Anyone who keeps a check on Nielsen's assessment of the US smartphone market will be aware that, as of July, Android has been snapping up the majority of new users.
Back at the start of January, Nielsen claimed just under 41 percent of smartphone purchases were Android handsets.
The firm's latest stats suggests that share has increased further since, with Android accounting for 43 percent of all smartphone sales.
Gaining Google
With iOS accounting for 26 percent of all new sales in comparison, Nielsen's numbers suggest Android is set to pull ahead by some distance in the months to come.
Google's OS is technically the joint third biggest platform in the US, but it's fast making up ground.
In truth, all three major platforms iOS, BlackBerry and Android hold almost identical userbase share at the top of the table.
Awkward three-wayNielsen's figures suggest Apple has a 28 percent of the US smartphone market, with Google and RIM both just 1 percentage point behind the market leader.
"The competition between smartphone operating systems is a heated one," the firm says in a blog post.
"When it comes to the installed base...it is a three-way tie between Blackberry RIM, the smartphone pioneer, Apple's iOS, which revolutionised the smartphone and popularised mobile apps, and Android OS, the operating system created by Google which has been taking the market by storm."
[source: Nielsen]
Data & Research
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
as
News
Jun 29th, 2016
Nielsen's TalkingData-powered Games IP Evaluator will "quantify game potential" for China
Top Stories
News
9 hours, 59 minutes ago
Delta game emulator hits No. 1 on the App Store download charts in 35 countries
News
11 hours, 58 minutes ago
Week in Views - The search for skills, billion dollar birthdays and terrific transmedia
News
12 hours, 44 minutes ago
Get practical tips into key game development tools and methodologies at the Dubai GameExpo Summit
News
11 hours, 58 minutes ago
Week in Views - The search for skills, billion dollar birthdays and terrific transmedia
Feature
Apr 19th, 2024
New release roundup: Take That: This is Life, Neopets: Tales of Dacardia, Persona 5: The Phantom X and more
Feature
Apr 19th, 2024
Speaker Spotlight: Xsolla's Chris Meredith on making the most of D2C and today's revenue opportunities
Events
Arts DAO Fest 2.0 | Middle East | Apr 20th |
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Popular Stories
Feature
Apr 15th, 2024
46 top mobile games in soft launch: CSR 3, Plants vs. Zombies 3, LEGO Hill Climb Adventures, Candy Crush Blast, and more
News
Apr 17th, 2024