Given the North American perspective of much of the mobile press, it's easy to assume that Finnish giant Nokia is a spent force, given the lack of presence the manufacturer has in the region.
There are territories in Europe, however, where Nokia and its associated OS Symbian is still the one to beat, as proven by statistics released by Nielsen that hand it a 56 percentage point lead over both iOS and Android.
Super Symbian
Based on said stats, which conclude that more than 39 percent of all mobile Spaniards now own smartphones, Symbian holds a 65 percent share of the Spanish smartphone market.
That puts it well ahead of its closest rivals iOS and Android, which both hold a 9 percent share each.
"Apple's iOS and Googles Android operating systems are both tied with 9 percent, though Android seems to be growing its share more quickly, with a 7 point gain since the last quarter compared to the 3 percentage point increase seen by iOS," Nielsen states on its blog, also noting a 9 percent decline for Symbian since Q4 2010.
Still, during a period where bad news about Nokia is hardly hard to find, such reports will be valued by the firm as it nears the adoption of Windows Phone in 2012.
Indeed, though Microsoft currently holds just 6 percent of the smartphone market in Spain, that's a share that could leap dramatically if existing Nokia customers stay loyal to the brand when they upgrade their handsets in the coming years.
[source: Nielsen]
Data & Research
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
as
News
Jun 29th, 2016
Nielsen's TalkingData-powered Games IP Evaluator will "quantify game potential" for China
Top Stories
Feature
Mar 25th, 2024
5 takeaways from GDC 2024: The games industry reckons with key challenges, Godot competes with Unity, and AI was the big trend without the big announcements
Feature
Mar 25th, 2024
Hot Five: Epic’s app store plans, Turkey’s tax exemptions, and Call of Duty Warzone: Mobile finally releases globally
Events
Mobidictum Network Lisbon April 2024 | Europe | Apr 16th |
HIT Games Conference Istanbul 2024 | Apr 18th | |
App Promotion Summit London | Europe | Apr 25th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
Mobidictum Meetup Barcelona September 2024 | Europe | Sep 1st |
Popular Stories
Feature
Mar 25th, 2024