It's a resource that not only details userbase size, but also the level and types of user engagement.
Crucially for Nokia, it's also a data source that paints a much rosier picture for the Finnish firm than much of the press coverage the company has had to endure of late.
In fact, according to mediation provider Inneractive, talk of Nokia's demise is vastly over exaggerated, given ad requests on Nokia devices have actually been on the rise in recent months.
Ad happy
The company claims requests have grown month after months since December, settling on a figure of 12.8 percent in May.
What's more, click-through rates (CTR) on Nokia handsets are also significantly higher than the industry average, coming in at 3.32 percent in May.
That's a line inneractive has delivered before, reporting in March that Nokia's CTR was notably greater than Apple's at between 2 and 3 percent and Android at less than 2 percent.
Region roles
Inneractive concludes that much of Nokia's strength lies in Europe - a factor that explains why the region will be the first to receive Windows Phone handsets from the firm, and backs up reports by rival parties.
However, with 38 percent of its handsets distributed in the Asia Pacific, Europe is no longer Nokia's most important region, with inneractive concluding that the Finnish firm's strength across multiple territories is what will ensure its long term future.
[source: inneractive]
