Apple's Let's Talk iPhone press event failed to produce the much alluded to iPhone 5, but the iPhone 4S may be enough to secure a new batch of users, as a report from InMobi reveals the split of other device owners willing to jump ship.

The survey, carried out before Apple's press event, attempted to predict how many consumers would move to Apple's devices, should either the iPhone 5 or 4S have been announced.

The figures don’t look at all promising for RIM; 28 percent of its surveyed users said they would be be interested in switching to iPhone 4S.

The outlook would have been even worse had Apple announced the iPhone 5, however, with 52 percent claiming they would make the transition.

Hold the phone

Of surveyed Android users, 27 percent said they would move to iPhone 5, while 11 percent wanted to switch to the iPhone 4S.



"Ahead of today's [sic] Apple event, we wanted to ascertain consumer take-up of an iPhone 5 versus an iPhone 4 update," said James Lamberti, VP at InMobi.

"We found that one in ten current iPhone users are likely to switch to 4S, and nearly a third of BlackBerry users will switch to the new device," he added.

"We anticipate that Android and RIM will lose market share, but at a much slower rate than they would have experienced should iPhone 5 have been announced.

"Over the last quarter, we’ve seen Apple lead the market in terms of mobile advertising impressions and we anticipate that today’s event will continue that trend."

Ad's Apple

That trend is represented by research carried out between June 1 and August 31 2011 by InMobi's network, indicating that Apple obtained a 29 percent share of mobile ad impressions.

RIM managed second place with 17 percent, whilst Nokia beat HTC to third with 11 percent to its 10.



However, with Android OS amassing 34 percent of the ad impression share based on OSes, Apple is in second place in that respect, with 30 percent of the share.



[source: InMobi]