Between November 2011 (after Kindle Fire launched in North America), and January 2012, its end user application session market share rose from 3 percent to 36 percent.
This took a chunk of Samsung Galaxy's share, whittling it down from 63 percent in November to sit on equal footing with the Kindle Fire on 36 percent now.
Not only that but the number of paid downloads compares favourably for Amazon, with a ratio of 2.5 to 1 between the two devices.
Fork you Android
The reason for this surge?
Flurry believes it's because the Kindle Fire launch had more in common with the launch of an Apple device than that of an Android one.
"To date, the Android world has focused on marketing the operating system and the "power" of the devices, with quality of content and the consumer experience subordinated in priority," wrote Peter Farago on the Flurry blog.
"To ensure that it could take full advantage of its unique digital store prowess, Amazon forked the Android operating system."
"Apple, on the other hand, understands that great content is the key to increasing the attractiveness of hardware. They learned this hard way during the 1980s when an inferior combination of PC hardware and operating systems overtook Apple computers, primarily due to a lack of software.
Farago went on to highlight that Amazon launched Kindle Fire with a heavy focus on content, rather than hardware, emphasising the key software it provided such as Facebook, Angry Birds and its own streaming service Amazon Prime.
In Amazon's pocket
In an attempt to fortify its arguments, Flurry went and took a look at the paid downloads rate ratio between Amazon's Kindle Fire and Samsung's Galaxy Tab.
Despite the latter having double the install base compared to Kindle Fire, Amazon's device pulled in 2.5 times more paid downloads.
"This shows that for tablets, the Amazon App Store can already deliver more direct revenue to developers than the Android Market," adds Farago.
Another driving factor for this winning ratio in favour of Kindle Fire would be the fact that its user base is 100 percent payment enabled, with new users required to either enter in Amazon account details, or credit card details upon starting up the device.
"Kindle Fire is changing the rules of engagement on the Android platform to shape the playing field into one where they, the consumer and the developer win." Farago concludes.
[source: Flurry]
