Ad network InMobi has published research claiming tablet use is influencing consumer purchasing, with users increasingly interacting with brands and researching purchases on their devices.

Carried out in partnership with Mobnext, the on-device survey of 8,400 respondents across seven markets concluded many tablet users make more purchases on their slates than they do on the high street.

TV <3 tablet

The survey polled smartphone, PC, and tablet users, with 69 percent of tablet owners claiming they'd made a purchase on their device during the last 30 days.

Adding to that, 20 percent said that they actually shop less in retail stores since acquiring their device.

Oddly enough, the research also shows that 20 percent of customers said that they watched more television following the purchase of a tablet, while 72 percent of respondents watch TV while using their tablets - an activity InMobi has dubbed 'dual-screening'.

Big spender

Commenting on the research, InMobi sales director EME John Stoneman explained, "there is a strong correlation between the use of tablet devices and TV viewing, with the UK showing the highest levels of 'dual-screening' across the globe.

"Considering the path to purchase point; tablets are being used to research and browse products; which is then followed by a decision to buy the product.

"Notably we discovered that when consumers shop on tablets, they spend more than on any other device," Stoneman concluded.

[source: InMobi]