The latest report from the ad network claims Android is comfortably ahead of iPhone in the region, with numbers sourced from ad impressions suggesting iOS is currently trailing behind on 33 percent.
Slow shift
But while there's little change at the top, Millennial's numbers show there is movement elsewhere in the market.
BlackBerry's share continues to fall despite the BlackBerry Curve being the second most popular device in the region coming in at 14 percent.
That's down from the 16 percent share RIM boasted in Millennial's last report, published back in February.
Windows Phone, meanwhile, appears to be making some progress, with its share hitting 3 percent. That's up from 2 percent in 2011 hardly the sea change Microsoft may be looking for, but an improvement nonetheless.
Talking tablets
It's Android, however, that has the most to shout about. While Apple's iPhone remains the top mobile device in the US, 15 of the top 20 handsets now run Android that's up from 10 a year ago.
Millennial claims Android tablets are also starting to enjoy strong sales. Again, Apple's iPad is the best seller, but it's now trailed by both Samsung's Galaxy Tab and Amazon's Kindle Fire.
The firm quotes IDC's figures for tablet shipments overall, with 2012's projected total of 106 million set to rise to 198 million by 2016.
You can read Millennial's Mobile Mix Q1 2012 report in full over on the firm's website.
