Data & Research

Flurry breaksdown game genres by retention and usage; sims, strategy, social and slots score best

Flurry breaksdown game genres by retention and usage; sims, strategy, social and slots score best
Freemium slots games, social turn-based titles and resource management/simulation games occupy a 'sweet spot' that sees them "used intensively by a set of highly retained users."

That's according to the latest report from app analytics and advertising outfit Flurry. Its research charts the retention rates and frequency of use in the top nine freemium game genres on iOS and Android.

Flurry's results, which draw on a network of more than 300 million consumers, find that Soliatire games have the best 90-day retention rates of any freemium genre. Strategy games, meanwhile, encourage the most frequent use.

Chart a course

Flurry's 'mobile game loyalty matrix' is reproduced below.

Quadrant I represents the aforementioned 'sweet spot', quadrant II shows intensive use over a short customer lifecycle, while quadrant IV is full of 'evergreen' titles that inspire repeat play, but may "lack the depth required to generate sizeable in-app purchases."



It's interesting to note that quadrant III – which contains genres that attract low retention rates and relatively infrequent use – is home to the card-battle genre.

It would seem that, despite the fact that Rage of Bahamut is a notable success story of 2012, the genre is not an easy one to succeed in.

[source: Flurry]

Staff Writer

PocketGamer.biz's news editor 2012-2013

Comments

No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies