As smartphone shipments double, so iPhone sales are predicted to wane
IHS iSuppli suggests Apple has peaked
IHS iSuppli's Mobile & Wireless Communications Report claims smartphone shipments which stood at 712 million units in 2012 will jump to to 1.5 million by 2017, based on a compound annual growth rate of 15.8 percent.
That's a rate that will see units rise to 897 million this year alone, before breaking a billion in 2014.
Cutting to the core
However, though the market overall is seeing increasing growth, Apple's success seems to have slowed.
iPhone's first quarter sales this year were 37.4 million. So, with the next generation of iPhone not expected until the second half of the year, the report speculates this could leave total sales at 150 million in 2013 - 5 million behind what the market's expected 15.8 percent growth would predict.
IHS's senior analyst, Wayne Lam, traces reasons for this to the feet Apple's competition.
With top manufactures producing new high-end devices to compete directly with iPhone, while also having "lower-end handsets known as feature phones to one that is increasingly smartphone-centric", they're able to broaden their market share.
All good news for consumers because, as the report concludes, to drive sales companies must continue to innovate with features customers want.