Data & Research

Apple sells 10 million iPhone 6s, but iOS 8 adoption rate remains slow

Five days, 25 percent uptake

Apple sells 10 million iPhone 6s, but iOS 8 adoption rate remains slow

Now available in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK, Apple has announced the iPhone 6 and iPhone 6 Plus have sold over 10 million units over their opening weekend.

This is a record that seems likely to be furthered when the phones are released in an additional 20 countries including most of western Europe plus Qatar, Russia, Saudi Arabia, Taiwan, Turkey and United Arab Emirates on 26 September.

Apple expects the new iPhones to be available in 115 countries by the end of 2014.

iOS 8 - a slow boil

Five days since release, the adoption rate of iOS 8 remains slow, however.

According to Fiksu's real-time graph, around 25 percent of the iOS consumers it tracks via their use of apps and games that integrate the Fiksu platform, have upgraded.

This is similar to the uptake of iOS 5, but lower than the 35 percent that had adopted iOS 6 over a similar time scale and over 45 percent that upgraded to iOS 7.

Fiksu's real-time tracker for iOS 8 adoption

Other companies have also been investigating the adoption of iOS 8, with NativeX comparing take up the new OS across different game genres, with strategy gamers being most keen - with a 17.6 percent adoption over the first 48 hours.

Comparison of iOS 7 and 8 adoption rate for strategy games

Casino gamers were the slowest to update - 10.6 percent over the first 48 hours.

Highest and lowest iOS 8 adoption by game genre

Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.

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