Windows cross-promotion network AdDuplex raises $500,000 seed round
Pratica Capital stumps up
So why not on Windows?
That's the question now being tested by Lithuanian start-up AdDuplex.
A graduate of the Microsoft's BizSpark program, the outfit has just raised 400,000 in seed funding from local funder Pratica Capital.
It's already found some traction, too.
It's being used in over 3,000 Windows 8 and Windows Phone apps, serving up what the company claims is 'tens of millions of daily impressions'.
The system works on a 8:10 ratio, which see you gaining 8 ads for every 10 ads displayed in your app.
The missing 2 ads are taken by AdDuplex as its margin. Pure advertisers can then buy this inventory.
You can find out more via the company's website.
[source: Arctic Startup]