Voice engagement platform Appington raises $1.2 million seed round

Building out the audio advertising opportunity

Date Type Companies involved Size
June 25th, 2013 investment Appington
Unity Ventures
Voice engagement platform Appington raises $1.2 million seed round
Audio mobile advertising platform Appington has announced a $1.2 million seed funding round.

The investment came from a range of angel investors including early Facebook manger Matthew Welty, Unity Ventures and an existing investment from mobile accelerator, Tandem Capital.

Appington says the cash will enable it to build out its VoiceOver platform.

This lets developers to populate games with voice prompts to improve retention and monetisation.

From the gods

A recent case study saw ARPU up 50 percent, ARPPU up 33 percent and the number of paying users up 14 percent in German developer raiX's FishFarm.

"We chose to invest in Appington because of its incredible platform and vision to heighten app engagement and increase revenue through the addition of audio," said Doug Renert, partner at Tandem Capital.

"We've already seen Appington successfully increase engagement 50 percent and one-day retention nearly 100 percent. The proof is in the metrics, and this will be a game changer in the mobile world."

Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.