Israeli mobile app measurement, attribution and analytics outfit AppsFlyer has raised $7.1 million in its Series A round.
The round was led by Israel investor Pitango Venture Capital, with current investor Magma Venture Partners also participating.
AppsFlyer will use the cash to expand its R&D and product offers, as well as supporting international growth, including the opening of offices in New York City and San Francisco.
As a result of the round, Pitango's Eitan Bek will join the board.
Tracking the cash
AppsFlyer's NativeTrack technology is integrated with more than 300 ad networks and media sources and monitors mobile campaigns with an annual run rate of $500 million.
A Facebook mobile measurement partner, AppsFlyer provides a one-stop shop for attribution, analytics, in-app user engagement, lifetime value and ROI analysis and retargeting.
"AppsFlyer is an unbiased, independent measurement platform, and we're thrilled to have Pitango join us, given their strong portfolio of mobile, social and advertising technology companies," commented AppsFlyer CEO Oren Kaniel.