Following its soft-launch in The Netherlands, Player acquisition and loyalty hub TinyLoot has revealed it's secured additional funding from existing backers, as well as new investors.
The undisclosed investment will be a big boost as the outfit prepares to launch in countries such as Ireland, Finland, Germany and France.
It also means the company is flying high as it prepares for a Series A investment round in the coming months.
When it rains, it pours
TinyLoot founder Oliver Kern has explained that the unexpected cash injection is a testament to the firm's success.
“We are proving our concept and breaking the value chain in mobile games. Instead of paying a CPI - cost per install - to an ad network with an often unpredictable outcome, our developers actually pay the players for their time,” said Kern.
“We have been working with a variety of games and seen an increase of more than 50% in long-term retention across the board.
"Even when there is no more money to be looted, 25% of our players continue to play and play because they really got into it and love the game."