TinyLoot receives additional funding ahead of Series A investment

Cash matters

Date Type Companies involved Size
November 12th, 2014 investment TinyLoot Not disclosed
TinyLoot receives additional funding ahead of Series A investment

Following its soft-launch in The Netherlands, Player acquisition and loyalty hub TinyLoot has revealed it's secured additional funding from existing backers, as well as new investors.

The undisclosed investment will be a big boost as the outfit prepares to launch in countries such as Ireland, Finland, Germany and France.

It also means the company is flying high as it prepares for a Series A investment round in the coming months.

When it rains, it pours

TinyLoot founder Oliver Kern has explained that the unexpected cash injection is a testament to the firm's success.

“We are proving our concept and breaking the value chain in mobile games. Instead of paying a CPI - cost per install - to an ad network with an often unpredictable outcome, our developers actually pay the players for their time,” said Kern.

“We have been working with a variety of games and seen an increase of more than 50% in long-term retention across the board.

"Even when there is no more money to be looted, 25% of our players continue to play and play because they really got into it and love the game."

What do you call someone who has an unhealthy obsession with video games and Sean Bean? That'd be a 'Chris Kerr'. Chris is one of those deluded souls who actually believes that one day Sean Bean will survive a movie. Poor guy.