App Store Analysis: EA's dominance grows thanks to price cuts
Despite $6.99 price, Gameloft's Gangstar charts high
More importantly, in terms of revenue, it has five games in the top 20, which is where the majority of sales take place.
Yet this re-positioning of titles higher up the charts has come at the cost of margins.
The price of big licences such as Need of Speed Undercover, Wolfenstein RPG and The Sims 3 was cut by $2 last week, reducing the average cost of the company's portfolio from $5.08 last week to $4.45 this week.
Wolfenstein RPG was up 33 places to #15, The Sims 3 23 places to #33, and Need for Speed Undercover up 30 places to #37.
Indeed combined with games such as Real Racing ($9.99) and The Secret of Monkey Island ($7.99) dropping out of the chart, the average price of the Top 100 was down six percent, from $2.86 last week to $2.69.
Another studio that also had a great week Tiger Style, which was founded by two ex-EA developers.
Its game, Spider: The Secret of Bryce Manor ($2.99), has been picking up great reviews and motoring up the chart. It's now at #5, from 61 last week, and seems certain to go even higher.
Gangstar in with a bang
EA rival Gameloft hasn't been resting on its laurels.
The most expensive new entry was its Gangstar: West Coast Hustle, which despite a $6.99 price point, was at #26. Its NFL 2010 ($4.99) game continues to climb, and is currently at #4.
The highest new entry, at #10, was 99c viral game Sheep Launcher Plus!
There was also a new #1 as Occamy Games' Moto X Mayhem (99c) finally made it to the top of the heap after weeks of steadily moving up the charts.
In general though, there was less activity in the chart than seen in previous weeks.
The basic measure of churn - the number of games dropping out, replaced by new and re-entries - was only 16.
Significant new entries included A Doodle Flight (99c) at #25 (although this is nothing to do with Lima Sky's Doodle Jump), Glu's Mini Golf Wacky Worlds ($2.99) at #36, StarPagga (99c) in at #70, and Namco's Pac-Man REMIX ($4.99) in at #77.
As for games shedding places, id's Doom Resurrection dropped from #8 to #45 as its price went from $2.99 to $6.99 following the end of its Quakecom sale.
Less about price, and more about the lack of a bug fixing update, Duke Nukem 3D dropped from #21 to #99.
Heading right out of the charts were Metal Gear Solid Touch, Star Defense, Resident Evil 4, Harbor Master and Crash Bandicoot Nitro Kart 3D.
Games are getting cheaper again
Despite the average price of the Top 100 dropping this week, the average price of the top 30 has actually increased.
This is thanks to the number of $4.99 priced games from big publishers such as EA, Gameloft and 2K.
Indeed, no other publishers have such expensive games in the top 50, demonstrating the power of those companies to provide high quality and/or licensed content and persuade gamers they are getting full value for their purchase.
The average price of games positioned between 50-100 is reduced however, as 99c games have been shifted out of the top 50.
When it comes to the price breakdown of the chart, there are no games in the highest priced categories. This is mainly due to sales which sees some of those games now priced at $6.99.
What is clear however is that $4.99 price point is increasingly being viewed as the sweet spot for publishers who have games they have invested significant time and money in developing.
The power of the big two grows
As previously stated, EA has increased its standing on the Top 100 with 13 games in the chart. Although its average price has dropped by 12 percent, the increased volume of sales thanks to higher chart position is likely to have improved overall revenue.
Gameloft has also increased its chart presence thanks to the release of Gangstar: West Coast Hustle. Its $6.99 price also lifts the company's average by 11 percent.
Chillingo cut the price of Touch K.O. from $2.99 to 99c, which moved it up 15 places to #59, but reduces the publisher's price average to the lowest possible; 99c.
Both Digital Chocolate and PopCap Games are in exactly the same position as last week.