"If you gave me six hours to chop down a tree, I'd spend the first four hours sharpening my axe," Abraham Lincoln reportedly said.
In the forest that's developing for the App Store however, developers and publishers seem happy to immediately start swinging wildly with any blunt object they can lay their hands on.
It's not that many of the games being released doesn't have an edge.
Rather the context of releases often seems ill-prepared, lessening your chances of influencing how your game is received in the all-important period after you've submitted and then the first couple of days of going live.
Obviously this isn't anything like a comprehensive list of what to do, nor any guarantee of success. Also I'm not covering anything about game design or post launch factors such as price management, updates or micro-transactions.
But in terms of basic activities and some things to be considered during the development and release processes, these points are important if you want to make the most of your opportunity.
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