If there was one lesson from this week's App Developers Conference discussion on app monetisation, it was to think about how your app will make money before you finish creating it.
"Designing your app with advertising in mind is the best way to go," said Eros Resmini, SVP marketing and developer relations at OpenFeint.
"Just slapping a banner at the bottom of your app six months in is not the way."
Resmini joined TapJoy president and CEO Mihir Shah, Lolapps CEO Arjun Sethi, and Millennial Media SVP global monetisation solutions Jeff Tennery for the panel Monetisation Revenue Models: Premium, Free or In-App.
Pick your model
While the panel agreed that ads are becoming a more important revenue stream for app developers, the conversation got heated when it came down to if premium should be considered by indies.
"When it comes to premium, strong brands do well on iOS and Android, like EA Sports," Shah said.
"With new brands, we see 10x to 20x more downloads when they're free... If you don't have a known brand, it's tough work."
Premium doesn't automatically mean profitable, even with big brands, Resmini argued.
"I'm skeptical EA is making its money back... It does the $5.99 premium price, but always offers a discount to get the users.
"On the other hand, look at the 99c guys, like [Bolt Creative's] Pocket God, [Lima Sky's] Doodle Jump, or even our friends [Rovio with] Angry Birds."
It's the indie idea of quality content combined with low price that's driving the market.
What works best
In the end, the panel agreed, your revenue model has to fit your product.
"Video interstitials work with [Zynga's] Words With Friends. They know their audience," Tennery said.
"You have to look at what works for a particular app. There is no one solution."
Feature
Damon Brown has been speaking the mobile game gospel since 2003 for Playboy, New York Post, and many other outlets. Damon writes books
when he isn't busy gaming or Twittering. His most popular book is Porn & Pong: How Grand Theft Auto, Tomb Raider and Other Sexy Games Changed Our Culture.
Top Stories
Feature
Apr 24th, 2024
48 top mobile games in soft launch: Squad Busters, CSR 3, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
Apr 24th, 2024
Mobile Mavens: Analysts share insights on Embracer Group's "rapid dissolution", "mature" split and nervy future
Events
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
Feature
Apr 24th, 2024