All too often the last task when creating a game is to prepare its app store listing. For a lot of game makers this is a real chore.
Programmers, artists and musicians aren’t interested in writing copy, and that’s perfectly understandable. It’s a job in its own right, but few indie studios have the luxury of a dedicated marketing department or being able to outsource the work.
However, it must be remembered that this final task is the first introduction to your game that the player is going to have. That makes it one of the most important tasks on your slate, and can be the difference between app store obscurity and rampant downloads.
With millions of games on various app stores, you can be pretty certain that if your product is likely to appeal to a particular gamer, so are several hundred - if not thousands - of similar ones. Luckily for you, the race for consumer interest is less about being the first or the best, but more about being the most immediately attractive.
The importance of a great description on the App Store, Google Play, Steam, Amazon or any other digital store can’t be overstated.
It’s worth taking a second to consider that word - Attractive.
It’s completely overused, and doesn’t necessarily mean the best looking of a group. Taken in its more literal form - something to which you are drawn; that you want to be in proximity to, and find appealing - then it becomes clear that you need to craft an initial impression that your particular audience will be attracted to.
First impressions, fast
Once they’re interested you’ve got plenty more time to begin building on your new relationship, but if your game’s app store listing isn’t immediately attractive, it’ll be overlooked and that potential download is lost forever.
The importance, therefore, of a great description on the App Store, Google Play, Steam, Amazon or any other digital store can’t be overstated.
So let’s take a look at how to craft that perfect app store listing, and what sort of challenges you’re faced with when your game and its potential players first come face-to-face.
Click here to view the list »