In 2015, we received a lot of positive feedback when we published our 9 Growth Hacking Tips to Boost Your Mobile Game.
Since marketing is essentially about hitting moving targets, a year is a long time and some of those tips have ceased to perform as greatly as they used to.
On the other hand, new trends and opportunities have emerged. We figured we'd give you an update of where the needle currently is.
Be of note that most of our tips are only applicable if you have a minimum monthly budget of $50,000 to play with. Even that amount would be considered low.
The market has kept evolving and the barriers of entry have kept rising. It is my personal belief that it has become close to impossible to launch a mobile game without a proper marketing budget nowadays.
But feel free to prove me wrong and let me know!
If you are a low-cost indie developer pouring every dollar into your craft, then your strategy should focus on grass-root evangelism more so than paid marketing.
The good references to follow here would be people like Rami Ismail from Vlambeer or Tim Rogers from Action Button.
If your overhead and costs for running your studio are low enough, this can work out for you.
Most of our tips are only applicable if you have a minimum monthly budget of $50,000.Pascale Clarysee
Think indie rock band breaking out of a garage. Go on a world tour. Get out there and talk to people about your games until they care. A lot of people.
Another alternative is to look for a publisher.
We're back to this indeed -the barriers of entry have risen, competition is fierce, long gone are the gold rush days of 2008-2011.
Now to the list of actual tips!
Pascal Clarysse serves as a Marketing & Growth Consultant for various mobile games industry startups. Some of his current clients are mentioned in this article: TROPHiT, Seriously and GameInfluencer.com.
He is not making any direct financial gains for mentioning these companies, which he genuinely believes to be relevant where they are mentioned.
Click here to view the list »