Where to tap next? Unlocking global potential for your mobile game
Competition in mobile gaming is getting increasingly fierce. Companies search for new and cheaper ways to reach their audience. Global expansion is one of them. But how to identify the next most lucrative markets to tap into?
Rebound Mobile's Timur Kulbaev discusses metrics that it uses when evaluating markets’ for its clients. He shares some surprising results that its got and whether China is worthwhile investing into.
The opportunities for developers in Japan's mobile games market
BizzMuse's Patty Toledo offers an overview of the Japanese games market and why developers should be open-minded about the opportunities available in the market.
Make your game grand in Russia
The owner of my.com games, social networks VK.com (Vkontakte) and OK.ru (Odnoklassniki) shares market opportunities for global publishers: localisation insights, case studies with success and failure stories, Russian gaming audience portrait and users’ behaviour in games.
You will learn which game categories are driving the app economy and which global publishers already have succeeded here and what’s the secret sauce.
Takeaway: You will get an understanding why you have to bring your game to the Russian market, how you can benefit from 140 million users and how to make it right.
An overview of India's mobile games industry
Reliance Entertainment Digital CEO Amit Khanduja offers insights into the growing Indian mobile games market.
Why US games can't copy their own success in China – And how to fix this
Imperia Online COO Cvetan Rusimov discusses why developers should change their game’s design if they want to make it big in China.
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Craig Chapple is a freelance analyst, consultant and writer with specialist knowledge of the games industry. He has previously served as Senior Editor at PocketGamer.biz, as well as holding roles at Sensor Tower, Nintendo and Develop.
