Why indie game developers should look at analytics in different phases
SimplAnalytics Co-Founder Sebastian Linden talks analytics, specifically how indie game developers and small studios should look at analytics in different phases. For instance, when is it the right time to reach out to a publisher?
He offers examples of retention rate from top indie game developers and explanations of the importance of the relationship with Apple and Google for small devs.
Designing for failure: Rapid, iterative prototyping for casual games
Indie developer Scott Jon Siegel discusses why failure in game development is unavoidable, but the trick is to anticipate and plan for that, then create an opportunity to learn from it and try again.
The most important skills in the games industry
A panel of varied industry experts discusses the most important skills that are currently often missing from the development gene pool – and how to plug those gaps.
6 legal areas no mobile game developer should ignore
Venable LLP Counsel Kimberly Culp offers tips for game developers looking to set themselves up for successful deals and side-step lawsuits.
Rapid response to mobile ad fraud
AppsFlyer's Mitchell Gray discusses the issues with fraud in the mobile user acquisition space and how it can be avoided.
AI growth hacking
Improve.AI founder Justin Chapweske discusses how AI can be used to help create the perfect player journey.
The talent acquisition masterclass
FORWARD Human Capital Solutions Caroline Stokes discusses the talent acquisition process and asks what the modern recruiter looks like.
Lean Game Development – MVP in eight weeks, true player-centric iterations forever
How can you get 2.5 million downloads without spending anything for marketing? How can you develop a mobile game with a 75% day one retention in two months with three people? How can you stay lean after earning a decent amount of money and hiring 10 employees? Why do most gaming companies fail? How to release one update per week? What can we learn from companies like dropbox and airbnb?
How to enable your players to be your game designers.
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Craig Chapple is a freelance analyst, consultant and writer with specialist knowledge of the games industry. He has previously served as Senior Editor at PocketGamer.biz, as well as holding roles at Sensor Tower, Nintendo and Develop.
