It could be a pretty useful (free) tool for mobile games companies. To show how, I've been messing about with it. I started with running a basic check on how many people have been searching for 'mobile games', between 2004 and 2008:
Steady, but not spectacular. Then I reset the time period to the last 90 days, but still for searches for 'mobile games' (the direct link to this query is here). Here's a heat map of where people are searching for that particular phrase:
And if that doesn't hammer the point home enough, here's a list of the ten most popular countries for this search phrase:
Interesting stuff. So what are people in India searching for, in relation to mobile games? I redid the query to look at searches for 'mobile games' in India in the last 90 days (link is here). Here's the list of top searches:
More food for thought: anyone releasing free Nokia mobile games in India is onto a winner, it seems! There's a chart alongside this of rising searches, too:
This should give you an idea of how you can dig down to find out what people are searching for valuable information for anyone involved in the marketing of mobile games.
You can run any query you like on publisher names, or other related subjects (e.g. digging into 'iPhone games' reveals that, surprise surprise, people are searching for free iPhone games).
Anyway, it's well worth investigating.
