Patrick 'Mad' Mork is the founder and CEO of Unspoken Tales, an entertainment company focused on re-inventing how role-playing games are played on tablets.

Previously, he was an entrepreneur-in-residence at Signia Venture Partners, an early stage venture fund based in Menlo Park, California.

Patrick spent five years on the distribution side of the apps business, both as global head of marketing for Google Play, where he led the rebranding of Android Market and was responsible for overall marketing strategy, and at GetJar - an app discovery platform backed by Accel Partners - where he was CMO.

In addition, Patrick has worked extensively in the mobile games industry as head of marketing in Europe for both Glu Mobile and I-play.

Patrick also served on the advisory board of Onavo (which was acquired by Facebook), and currently serves on the advisory board of Distimo (an apps analytics/data firm).

He speaks Spanish, English, French and Portuguese fluently, has lived in 11 countries and holds an MBA from Insead and a BSFS from Georgetown.

Pocket Gamer: What were your favourite games as a kid?

Patrick Mork: Donkey Kong Jr, Pitfall and Ogre Battle.

When did you realise you wanted to make games as a career?

Playing Counter-Strike at business school on a network LAN 4 vs. 4.

What was your first role in the industry? How did that turn out?

I started a franchise of cyber cafes focused on LAN-based gaming in Spain in 2001.

We grew the franchise to 17 stores and then ran out of funding. We had to shutter the business.

What do you consider your first significant success?

Launching Fast & Furious: Tokyo Drift on J2ME phones across Europe in partnership with Universal.

It went on to become a top seller and we did co-marketing with Universal around the movie that set the standard for co-marketing campaigns for that time.

When did the potential for mobile games become apparent to you?

Probably when we launched Brain Genius at Glu Mobile in 2006-2007. It was simple, beautiful and incredibly fun and easy to play.

It went on the become the top grossing own IP title in Europe for the better part of a year, won numerous awards and was simply about as mass market a concept as it gets.

I realized then that mass market gaming was just limited by distribution and device power but that would eventually change as the technology improved and new players entered the distribution side of the picture.

What do you think is the most significant event in mobile gaming to-date?

The launch of the iPhone.

To-date, what are you most proud of? Any regrets?<?b>

Building GetJar into the world's second largest app store from 2009-2011 and launching Angry Birds  for Android exclusively right under Android Market's nose (together with Peter Vesterbacka from Rovio).

I regret not having pushed GetJar hard enough to go all in into China as an alternative to Android Market (since Google still isn't in China).

Which mobile games have you most enjoyed recently and why?

Subway Surfers - simple, fun, great replay value and compete against my kids.

Eternity Warriors 3 - since I love ARPGs, improving my equipment, fighting tougher monsters and exploring the universe.

What are your predictions for the new big development in mobile games?

I think tablets are poised to totally replace next gen consoles in the next five years.

If you couple improved processing power and speed, better displays and the ability to now 'cast' content from your tablet to your TV, the only thing missing is better controls and deeper, richer gaming experiences.

It's what we aim to provide at Unspoken Tales.

In which area of the industry do you hope to make a difference in future?

Story creation and unique IP generation. Our aim is to build the next generation of tablet-centric entertainment franchise and to re-define what the RPG experience is like on tablets.

We want an experience that is deep, has rich characters, compelling story, co-op gameplay and a TV-like flow and experience to it. We want ARPGs to re-define what gaming means as an entertainment medium for users.

Starting out in simple monochrome in the days of Snake and WAP, the past decade has seen the mobile games industry kaleidoscope into a glorious, multi-billion dollar sector that's driving global innovation.

So it's high time we celebrate some of the people who helped make that journey possible - something PocketGamer.biz will be doing in its regular Hall of Fame interviews.

You can read our previous articles here.