We caught up with director Chris Byatte to get some quickfire answers about how the deal with Cut the Rope developer ZeptoLab came about, and what its future cross platform plans are.
How did you first find out about ZeptoLab and Cut the Rope?
Chris Byatte: We have been friends for a long time. We attract lots of high class developers. We knew ZeptoLab was one of the best.
What was your first reaction when you played it?
We were hooked within minutes. Cut the Rope is full of character, humour and polish.
What made you think it could be next Angry Birds?
We see hundreds of games but the gameplay mechanic in Cut the Rope was so unique that it really jumped out.
How will you be supporting the game in future?
Lots of frequent updates to keep people interested.
How did you decide on the 99c price?
We knew the game would appeal to all ages, so we wanted to make it accessible to everyone.
Why do you think 99c is still a viable price point for iPhone games?
The addressable market is so large, coupled with the propensity to spend, makes 99c the most appetising retail price.
More generally, while Chillingo has published on PSP Minis, you haven't been active on other mobile platforms yet. Why?
We have many high quality games coming to Android and other upcoming platforms - watch this space!
Thanks to Chris for his time.