CEO Andy Yang on how deal will speed PlayHaven's expansion

Real-time analytics provides non-trivial advantage

CEO Andy Yang on how deal will speed PlayHaven's expansion
'You can never have too many smart Italians in your company,' jokes Andy Yang.

The CEO of mobile monetisation outfit PlayHaven is referring to the three co-founders of, the real-time analytics start-up that it's just acquired.

With actionable data being the key demand of mobile game developers, Yang argues that the ability to have access to real-time analytics will be a major advantage for the combined outfit over the coming months, and years.

"Our mission is to provide useful data," he says.

"Clients are becoming much more sophisticated in terms of how they operate in the mobile games market, especially in terms of monetisation.

"They're crying out for better data, and taking analytics real-time is a non-trivial task."

Attractor set

Both companies are based in San Francisco, but having raised over $11.5 million over the past couple of years, PlayHaven is the established player and growing fast.

In contrast, prior to its acquisition, was coming out of a period in the Microsoft Accelerator scheme.

"We caught them at the right time," Yang says.

"They had a handful of customer in beta, but given our complimentary vision, it made much more sense for to join us then spending months trying to get reach."

Stronger together

The result will see Massimo Andreasi Bassi, Luca Martinetti, and Francesco Simoneschi - the three co-founders - integrating their technology into PlayHaven's platform.

"You always want it to happen as fast as possible, but I expect clients to get access to the first features from the deal in late Q3 or early Q4," Yang says.

"We will take our time to make sure it's right."

And real-time analytics aren't the only feature PlayHaven customers should be looking out for. Yang says it will announcing more tools in the coming months.
Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.