Interview

2013 In Review: Applifier's Jussi Laakkonen

Supercell-Softbank was 'deal of the decade'

2013 In Review: Applifier's Jussi Laakkonen

As we come to the end of 2013, it's time to look back at the events that dominated the last 12 months in mobile gaming.

As such, we've asked the industry's great and good to give their take on the last year, as well as predicting the trends that will come to pass in 2014.

Jussi Laakkonen is CEO of Applifier, which has spent 2013 pushing its new video tool Everyplay. The platform enables gamers to upload their gameplay clips to social media in a bid to aid game discovery.

Pocket Gamer: What do you think was the most significant event for the mobile games industry in 2013?

Jussi Laakkonen: Financial results. A billion dollar a year grossing mobile game would have been nearly a ludicrous idea at the end of 2012.

As a single individual event, the outcome of those financial results is the Supercell - Softbank deal, which is the deal of the decade in mobile games.

What was the most significant event for Applifier?

Proving that our vision with Everyplay is true and can scale to help hundreds of developers.

Vision is an other word for a mirage, and you don't know if you got something until you get it out. Seeing players and developers alike gravitate to video sharing has been incredibly rewarding.

What was your favourite mobile game of the year?

Nimble Quest. I played the game like I play console titles, for hours at my sofa. I predicted it would be as influential as Gauntlet was for arcades, but sadly the mass market didn't take to it.

Nimblebit's Nimble Quest

What do you predict will be the most important trends in 2014?

Player centric distribution. We've an incredible industry, immense amount of new games released every month, amazing creative talent, superfast top line growth rates, but at the same time everyone from the biggest players to the smallest is concerned about rising price of user acquisition and great games not being found by their audience.

When there's a problem at this scale, I expect to see more solutions about authentic, meritocratic and primarily player centric distribution. That is, instead of ads, focusing on players, their needs and wants, social discovery, branding.

What is Humble Bundle if not a brand promise of curated, awesome indie games combined with charity? What is Steam's store if not a way to access a certain type, self reinforcing audience in market for certain types of gaming experiences?

I'm optimistic that the industry will solve the discovery & distribution challenge.

What's your New Year's resolution and what resolution would you enforce on the industry?

As we are growing - soon over 40 people - my work is now much less about what I do directly, but what I help others to do. My resolution therefore is to "enable more".

For the industry, I'd challenge everyone to innovate. Think outside of the box and push the industry further.

Thanks to Jussi for his time.

With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.