Interview

Speaker spotlight: Albert Marshall, Marshall Media

Speaker spotlight: Albert Marshall, Marshall Media

Making sure you start the year in style, Pocket Gamer Connects London is happening on 13-14 January 2015 at Vinopolis

And tickets are available now.

So to give you a hint at what you can expect, we're shining the spotlight onto our speakers to provide a deeper look at the personalities who will be taking the stage at PG Connects London 2015.

Read the small print

Albert Marshall has worked in the games industry since 2000, first as a lawyer at Sony PlayStation and then at Take-Two Interactive, owner of 2K and Rockstar Games.

In 2012 he founded Marshall Media, a legal and business affairs consultancy for game developers, publishers and other creative companies.

The following year Albert co-founded QuizTix, a mobile games company, which launched a family of mobile quiz games in May 2014. When not doing any of the above Albert can often be found playing electric bass.

Pocket Gamer: We're showcasing the Best of British at Pocket Gamer Connects so how much of an impact have British game developers had in your gaming life?

Albert Marshall: I've spent most of my professional life working with British devs and count them amongst my closest friends.

I've been in thrall to British games from Tearaway, GTA, Lara Croft and I could go on… It's a great community to be part of.

Why is user acquisition such a challenge in the mobile business today?

It can be expensive but the old-fashioned, and true, answer is that it must all start in the game design.

What are the major challenges currently facing games businesses when publishing abroad?

Making your game relevant and attractive to your target players in that territory - call it localisation, culturalisation, but that's the defining line most of the time.

How can indie developers adapt to survive in the mobile economy?

Be lean, agile, know and talk to your audience, fail and learn quickly, make great games.
Albert Marshall

Be lean, agile, know and talk to your audience, fail and learn quickly, make great games.

Will new technology like wearable tech and VR change the mobile landscape? If so (or not), how?

They will be part of the landscape and the changing mobile and technology landscape will change them, or at last the perception of how they will be used

What are you most looking forward to at Pocket Gamer Connects?

Meeting old and new friends and learning from them

What's your prediction for the mobile gaming industry in 2015?

The growing importance of monetisation from advertising; growing collaboration with brands and content owners from outside the games industry; and co-promotion between (indie) developers.

Grab your tickets for Pocket Gamer Connects London 2015 here!

Don't forget to keep up-to-date with content from our speakers via the Speaker Spotlight hashtag.

And you can check out videos of our speaker talks from PG Connects Helsinki 2014 here.

Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.

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