2015 in Review:'s Matt Suckley on playing F2P games for longer

Future trends from the remembrance of things past

2015 in Review:'s Matt Suckley on playing F2P games for longer

As 2015 begins to fade into memory, we're taking a look back at the events that have dominated the last 12 months in mobile gaming.

As such, we've asked the industry's great, good, and Matt Suckley to give us their take on the year, as well as predicting the trends that will dominate in 2016. What was the most significant mobile games news of 2015?

Matt Suckley: After following it through from on-stage announcement, to first impressions, to reports of its success on this very site, I'd have to say the launch of Fallout Shelter.

Besides the retrospectively unremarkable news that a game backed by a brand that millions of people care about, announced on a platform with millions of people watching, should - surprise! - get loads of downloads, it was both the tone and the reception of the announcement that struck me.

As discussed in the opinion piece I wrote at the time, Bethesda apologetically pitched its game as an exception to the free-to-play norm, playing to widespread anti-F2P sentiment among its console and PC gaming audience.

The console/mobile boundaries are self-imposed and effectively meaningless.
Matt Suckley

But while Fallout Shelter is by no means the generous experience it makes out to be - it still wants you to spend money, after all - the fact that this went uncommented upon while people fell over themselves to praise Bethesda's light monetisation highlights some interesting points:

  • Many of those who hate free-to-play games don't play free-to-play games - or at least not regularly - meaning their view of the model's practices is often outdated, exaggerated, or based upon a few high-profile examples of F2P's worst excesses;
  • If a publisher supports this notion while releasing a F2P game pitched as a friendly alternative, it comes out favourably by being compared to an idea rather than a reality, effectively having its cake and eating it;
  • Free-to-play has utterly toxic associations in some gaming circles, but the fact these 'hardcore gamers' spent time and money in Fallout Shelter - at its core, a very standard F2P experience - shows that the boundaries are self-imposed and effectively meaningless.

What do you predict will be the most important trends in 2016?

As always, my opinion is only based upon a cross-section of what far cleverer people have said.

The decline of CPI and the rise of branded content, a la Glu's Katy Perry Pop, is one that's cropped up a lot and seems like a fairly sensible thing to happen.

Expect more of this

VR's another obvious one, but I'm still not convinced it'll progress any further than a slightly geeky niche in 2016.

Even with PlayStation and Samsung backing it with hardware, the narrow appeal of the software will put people off investing.

Certainly in mobile gaming, I'd wager that it'll be forgotten by the general consumer fairly swiftly. Not so quick to forget will be those who've invested millions in making it work, but that's the innovator's curse for you.

There you go, actually stuck my neck out on something. Roll on the 2017 predictions section, where I write my entry in our new virtual-reality CMS and (virtually) eat humble pie.

What was your favourite mobile game of the year?

Let's have one premium and one free-to-play entry.

The former would be Crowntakers, a pleasantly repetitious roguelike in which you repeat the quest to rescue your father over and over, each time working towards new persistent upgrades and unlocking new characters for your wee band of adventurers

Not only does each death teach you something, but the journey's never twice the same thanks to tactical (but not impenetrably so) turn-based battles and cute moments of Choose Your Own Adventure-style decision-making.

Crowntakers in action

As for free-to-play, COLOPL Rune Story all the way. I'm a sucker for a good JRPG, and this one's just deep enough to be satisfying while remaining light enough to work on mobile.

It's also one of the most generous F2P games I've ever played, which is refreshing considering how much money it's made as White Cat Project in Japan. It shows that it works, and that's always good to see.

What's your New Year's resolution and what resolution would you enforce on the industry?

Mine from last year - admittedly a resolution rather imposed by this job - was to play more free-to-play mobile games, and I'd enforce that upon the wider games industry.

It's useful just to shake away some of those lazy preconceptions, and to see the kind of diversity that does exist in F2P.

I'm avoiding the cult of the new.
Matt Suckley

As for 2016, I'm going to avoid getting caught up in the cult of the new; I'm going to play games long enough to appreciate that big update 2 months down the line.

I've so far fought off the desire to invest in a PS4 or Xbox One, and am currently catching up on games from last-gen and earlier that I find truly interesting - not just grabbing stuff because it's the talk of the moment.

And while it's a little harder to return to older mobile games, with the rise of GaaS meaning that games are no longer the evergreen products they once were, there are plenty of well-supported gems we forget all too quickly.

You can check out all of our 2015 in Review interviews here.

Features Editor

Matt is really bad at playing games, but hopefully a little better at writing about them. He's Features Editor for, and has also written for lesser publications such as IGN, VICE, and Paste Magazine.


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Jeremy Glazman Senior Programmer at PlayRaven
Can Crowntakers be your "mobile" game of the year of its only available for iPad? :/