Interview

650 million people play Facebook-connected games each month

650 million people play Facebook-connected games each month

More than 650 million people are playing Facebook-connected games every month across desktop, mobile and console.

Speaking to PocketGamer.biz, Facebook global games partnerships director Leo Olebe said that while they couldn’t offer a breakdown of platform-specific numbers, it’s “safe to say that a very large amount of that is from mobile”.

He also claimed that 95 percent of the top grossing apps on the App Store and Google Play in North America are integrated with Facebook.

“Mobile is everywhere, and people love the games they’re playing on mobile devices,” said Olebe.

“So our relationships with mobile developers are extraordinarily strong, and we partner with them across the board to help their games be successful.

Big spenders

Across platforms, the EMEA region is said to represent more than 40 percent of total gamer daily average users.

We've evolved our understanding about what developers, publishers and gamers need.
Leo Olebe

In terms of what developers have been earning through the social network, Facebook claimed that last year developers earned over $2.5 billion through its web platform.

Olebe claimed this was evidence that Facebook’s influence on the games industry had grown “significantly”, rather than dwindled, over the past few years.

“If anything, it’s because we’ve evolved our understanding about what developers, publishers and gamers need,” he said.

“We’ve made improvements to our platform, we wanted to make sure that people are really sharing the quality stuff with people that they want to share it with.

"So it’s really important, if I’m passionate about a game, I want to be able to share what I love.

"But obviously we don’t want to spam everybody, we want to make sure that the stuff you’re sharing goes to folks that want to see it. Whether it’s my in-game achievements, or whatever it’s going to be."


Senior Editor

Craig Chapple is Senior Editor of PocketGamer.biz and InfluencerUpdate.biz. He was previously Deputy Editor at Develop and Online Editor at Nintendo of Europe.

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