Interview

Speaker Spotlight: Creadits director Nick Gibbons to host session on achieving better ROI from online advertising

Speaker Spotlight: Creadits director Nick Gibbons to host session on achieving better ROI from online advertising

Pocket Gamer Connects London 2019 will take place on January 21st to 22nd. To give you a taste of what to expect, we'll regularly be publishing interviews with the speakers at the show.

For more details on PGC London and to book a ticket, head to the website here.

In today's Speaker Spotlight we're talking to Creadits director Nick Gibbons who will host a talk entitled 'Building A Creative Machine For The Digital Marketing Landscape Of Today'.

PocketGamer.biz: Could you tell us a bit about the company?

Nick Gibbons: We help app game developers and publishers scale their creative ideation and production to efficiently drive growth - mainly from paid UA.

What does your role entail?

Customer service, sales and production. We think it's important that the commercial and service element of the business is linked to the ideation and production phase to ensure the best possible outcomes

Why did you want to work in the games industry?

I love gaming. I also love the speed at which it develops and grows.

What advice would you give to anyone looking to get into it?

Find the right team and people that fit with your personal goals. The speed of the industry is such that you want to be working with friends as well as colleagues.

What are your thoughts on the industry in the last 12 months?

As with most industries competition has increased a lot. We also see more and more competition from companies based in APAC competing for Western players and payers. Especially sophistication from newer entrants to the market.

What major trends do you predict in the next 12 months?

From a paid media perspective, the quality and variation of creative executions will be a key differentiator in the ability to scale with positive ROI.

Customers are becoming more discerning and time poor so grabbing their attention is critical.

How has the games industry changed since you first started?

Mainly the sophistication. Originality and analytics are more important than when I first started five years ago.

Which part of the Connects event are you most looking forward to and why?

I'm really looking forward to meeting people face to face for the first time. A lot of people I've only ever chatted to online so putting a face to a name will be great. And maybe a beer or two.

Find out more about Pocket Gamer Connects London 2019 on the website.


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