Interview

Speaker Spotlight: TabTale's Alon Paster on dominating the market with hyper-casual games

Speaker Spotlight: TabTale's Alon Paster on dominating the market with hyper-casual games

Pocket Gamer Connects London 2019 will take place on January 21st to 22nd. To give you a taste of what to expect, we'll regularly be publishing interviews with the speakers at the show.

For more details on PGC London and to book a ticket, head to the website here.

In today’s speaker spotlight, we caught up with TabTale chief business development officer Alon Paster ahead of his "Why Go Hyper?" session.

Before joining TabTale, Paster lead the business team at app distribution and discovery platform Cappsool, which was a startup the was founded in 2014 by a group of mobile evangelists.

Before Joining Cappsool, Paster was the director at Partner Business Solutions (PBS) for Mobile/Games in Southern Eastern Europe (EE) the Middle East and Africa (MENA) at Google. His team worked closely with Mobile app developers to empower them to thrive and to leverage the digital solutions to grow.

PocketGamer.Biz: Can you tell us a bit about your company?

Alon Paster: TabTale creates fresh mobile content for everyone. With a rich and high-quality portfolio that includes original and licensed properties, we lovingly produce digital adventures that entertain, challenge and engage people all over the world.

Recognised as a Top 10 Mobile Game Publisher by AppAnnie, our apps have been downloaded over two billion times and repeatedly reach top ranks in the app stores.

In the past two years, TabTale has established itself as a leading mobile game developer in the hyper-casual genre, with games like Run Sausage Run and Snake VS. Colours.

We’re always on the hunt for talented indie developers to partner with.

What does your role entail?

I lead the company's business development efforts alongside the M&A.

What advice would you give to anyone looking to get into it?

Be patient. It takes time to create a successful game.

Most likely your first time isn't going to be successful, but it's good to fail as you can learn and evolve.

What are your thoughts on the industry in the last 12 months?

I think the app stores are getting super crowded. These days if you want to have a successful game you need a strong ARM ( Acquisition, Retention, Monetization) to help you.

What major trends do you predict in the next 12 months?

I think the hyper-casual space will continue to dominate the stores. I also think we will see more social element and more depth in the casual genre.

Content will be the king; the developers who will create fun fresh content will rule the stores.

How has the games industry changed since you first started?

Tremendously. The main change is on the analytics side.

In the past, it was just about intuition. Today you need to be very analytic to create a winning game.

Which part of the Connects event are you most looking forward to and why?

I love meeting people. I look forward to meeting the participants and having open conversations with them about the industry.

Find out more about Pocket Gamer Connects London 2019 on the website.


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