Despite heavy promotion from Apple - not to mention the general critical acclaim the game has generated - Super Evil Megacorp's Vainglory is yet to spark into profit on the App Store.
As our Charticle demonstrated, in the US and EU5 top grossing charts, the MOBA remains well outside the top 200.
But that doesn't mean Vainglory won't make the mark, only that more work is required.
And that's what Super Evil is now doing. The news that it's hired George 'Zekent' Liu as its video community manager is just one part of this.
With 17 million views on his Twitch stream, 2.4 million views on YouTube, and 13,600 followers on Twitter, Zekent is an expert League of Legends player, and will now be managing the official Vainglory Twitch stream and working with other streamers and content creators to continue to build its community.
Indeed, demonstrating the power of the moving image, Super Evil is hosting influential YouTubers and Twitchers as it reveals upcoming new hero, Skaarfungandr, aka Skaarf - a cute little flamethrower who thrives at dealing long-range and area-of-effect damage.