UK analytics and game personalisation platform deltaDNA has taken the next step in its global expansion program by opening its first office in the US.
Located in San Francisco, the move has been combined with the hiring of Lisa Paulson as a strategic advisor for deltaDNA's US operations.
Paulson brings 25 years of experience working in senior roles in EA, i-Play and A+E Networks, across sales, marketing and business development, as well as implementing analytics solutions.
Andrew Turner has also been appointed as global marketing manager, and will now take responsibility for establishing the brand in the US.
The new office follows a cash injection of $3 million in November last year from Par Equity, STV Group and the Scottish Investment bank.
deltaDNA’s CEO, Mark Robinson, said “There’s no greater concentration of games publishers and developers anywhere in the world, and it has always been our ambition to build a major local presence in the San Francisco area.
“The timing of the move couldn’t be more perfect; with demand for advanced game analytics technology peaking, and deltaDNA recently gaining independent recognition as the most feature rich solution on the market, it’s an incredibly exciting and decisive time for the business.”