Social mobile gaming group FunPlus has announced it's hired App Store game manager Greg Essig.

Based in San Francisco, Essig will take up the role of head of business, driving FunPlus' ambitious plans to scale its business via partnership with game makers, platform and technology companies and brands.

Prior to working at Apple, he helped developed the gaming department at the Creative Artists Agency.

New man

"We are thrilled to have Greg join us as an important member of the FunPlus team," commented CEO Andy Zhong.

"His experience and expertise of the global social mobile gaming industry is unparalleled and heavily underscored by a proven track record of success,"

"I am excited to join this dynamic gaming company breaking the mold of the traditional social mobile publisher," added Essig.

"FunPlus combines local market expertise, creativity and best-in-class production to secure global adoption.

"We are poised to be one of the biggest players in the gaming industry and I look forward to being a part of its continued worldwide growth and expansion."