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Z2Live execs leave to launch alternative publisher Mobile Game Partners

Adam Flanders and Kevin Flynn up and running

Z2Live execs leave to launch alternative publisher Mobile Game Partners

Having worked together at Seattle-based Z2Live (since bought by King), Adam Flanders and Kevin Flynn have decided they want to teach others to be make and operate F2P mobile games.

And that's why they've launched new consultancy, Mobile Game Partners.

As the name suggests, the outfit will specialise in the marketing and publishing of mobile games, operating primarily from Seattle and Los Angeles where Flanders (who's also worked at Glu and THQ) and Flynn (previously also with Kabam) are respectively based.

Remaking the wheel

Mobile Game Partners has already scored a range of clients, such as Ember Entertainment, Pixelberry Studios, Zhurosoft, and Uken Studios, who've been attracted by the company’s ethos to provide developers with an alternative to the traditional publishing model.

MGP works with developers as their marketing and business development arm, providing representation to platforms including Apple, Google and Amazon.

In addition, it consults with developers during the launch preparation phase, providing insights on key areas such as game and new user flow, user acquisition, and App Store optimization.

Shared success

With no revenue share split, instead Mobile Game Partners operates what it calls a  "success-based business model" in which developers keep control of their IP and MGP only receives payment when it meets the developers' goals.

Many developers just don't fit into the traditional publishing model.
Adam Flanders

“In our experience working with developers of various sizes, we noticed that many just didn’t fit into the traditional publishing model, but at the same time, still wanted help in certain areas or didn’t want to launch a game by themselves,” said Flanders.

“We saw an opportunity to provide developers with an option that wasn’t readily available and look forward to helping launch even more successful games."

You can find out more information about Mobile Game Partners via its website


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