Dutch mobile games publisher Spil Games has hired Stefanie Hels to bolster its expertise in analytics.
The firm, whose latest initiative is championing underperforming games with its Unsung Heroes scheme, prides itself on the analytics, data mining, and live operations it offers.
And as such, Hels fits the bill nicely.
Hels joins from Ubisoft Singapore, where she worked as Analytics Manager with a particular focus on free-to-play monetisation.
Previously, she was Director of Analytics at German social gaming firm Bigpoint - the company from whom Spil Games also poached Jan-Michel Saaksmeier, head of licensing for mobile publishing, back in July.
From strength to strength
“I’m delighted to have persuaded Stefanie to come and work with us,” said Spil Games CEO Tung Nguyen-Khac.
“She is pre-eminent in using data to analyze the user journey and improve game experience and revenue performance. [We] already had considerable talent and technical infrastructure in business intelligence, but with Stefanie’s help, I am confident we will take metrics-driven decision-making to the next level."
Highlighting why she was so coveted by Spil Games, Hels explained her approach and the importance of effective analytics in today's market.
“My approach is analytical creativity. It’s about building a bridge between game designers and the business side of gaming," she said.
"Analytics can really help you understand player behavior and the interdependencies in a virtual economy.”
If you want to join Hels, Spil Games is currently hiring for a handful of roles, including Marketing Manager and Global Art Director - Mobile Games, which you can see on its jobs page.