Netherlands-based mobile marketing outfit iQU has shuffled its executives.
Jochem de Gruyter, who was CEO from 2012, has stepped away with previous SVP of Strategy and Corporate Development Anant Bakre now in the top seat.
Bakre has been with the company for five years, and was closely involved with recent moves such as the acquisition of analytics solutions HoneyTracks and the investment into engagement improvement platform TinyLoot.
He also has over a decade of experience as an investment banker.
“As we enter the next stage of the Company’s evolution, with the launch of our Mobilize effort and new solutions for our clients, we are confident that Mr. Bakre will play a pivotal role in strengthening the foundation that the team have built since launching in 2009," said group chairman Reinout te Brake.
Bakre added: "As the games development and marketing processes get more complicated, we are continuing to roll-out new solutions that empower developers to self-publish their games.
"I’m energized to take on the challenges of an ever-changing industry and am looking forward to executing on our core vision."