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Zynga puts its trust in operational excellence, as ex-EA Mobile EVP Frank Gibeau becomes its surprise new CEO

Zynga puts its trust in operational excellence, as ex-EA Mobile EVP Frank Gibeau becomes its surprise new CEO

The revolving door that is the Zynga CEO's chair has swung again.

This time, founding CEO Mark Pincus is out, replaced by ex-EA/EA Mobile executive Frank Gibeau.

Gibeau, who left EA in unexplained circumstances in 2015, has been a Zynga board member since August 2015.

As for Pincus, who replaced ex-EA and Microsoft exec Don Mattrick as CEO Zynga in April 2015, he reverts to his previous role as chairman of the Zynga board.

However, thanks to his shareholding, he effectively remains the power behind the throne.

Structural focus

"Despite the success of mobile games, Mark and I believe that the full promise of Zynga and social gaming has yet to be fully realized," commented Gibeau.

"We believe that Zynga has an opportunity to create new social experiences to connect even more players together. We will continue to invest in our talent and build on our empowered, entrepreneurial culture.

"As important, we must commit to a new level of operational excellence with focused execution, engineered hits and strong cost discipline.

"I'm encouraged by our early momentum and look forward to partnering with our teams to build on the progress we're seeing across the company."

Pincus added: "Frank has also been a big supporter of our move to smaller more nimble teams. Equally important, we have worked well together and share a common vision for Zynga around mobile and social gaming."


Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.

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