Boss Alien founder Jason Avent has joined The Trailerfarm as an investor and its new Managing Director.
Avent joined the game trailers maker on September 5th 2016. He previously worked at Brighton-based CSR Racing developer Boss Alien, and sold the company to NaturalMotion in August 2012, which was later sold to Zynga.
He left NaturalMotion in April earlier this year.
"The Trailer Farm have proven to be a talented, reliable and creative advertising agency for the videogames industry,” said Avent.
“I'm looking forward to working with them to build on their excellent reputation and capitalise on the great foundations that have been laid over the past five years.
“Games trailers and user acquisition videos are the most important tools in modern video-games marketing. Particularly on mobile devices where the store fronts are so critical and the click-through so immediate. The Trailer Farm are quickly becoming the best in the world at providing these services and I'm happy to be part of this effort.
“I'm sure I'll return to games development again soon but investing in the rather excellent Trailerfarm is too good an opportunity to pass up."
The Trailerfarm was worked on trailers, cinematics and development diaries for games such as Best Fiends, CSR Racing, Hungry Shark World and World of Warriors.
As well as joining The Trailerfarm, Avent is also now listed on his LinkedIn profile as a Non-Executive Director at FuturLab.