Mobile advertising platform Taptica has appointed former Matomy CEO Ofer Drukeras the Executive Chairman of its subsidiary Tremor Video DSP.
Tremor was acquired by Taptica in August 2017 and specialises in video advertising optimisation and attribution.
Drucker will be responsible for data partnerships, expanding Tremor into new territories and dealing with supply. He will also work with Taptica’s CEO Hagai Tal on the company’s growth strategy, as well as mergers and acquisitions.
“We are delighted to welcome Ofer to Taptica, who brings significant experience in the digital advertising industry at the highest level,” said Tal.
“His track record means that he is well-placed to enhance the skillset of the management team and help deliver Taptica’s goal of global expansion for the Group.
“We look forward to benefiting from his expertise as we continue to execute on our strategy of building a truly global business with a unique offering based on next-generation mobile usage, combining mobile, video and social programmatic ad buying platforms.”