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Ad tech outfit Tappx names Fernando Saiz as chief marketing officer

Promoted from head of growth

Ad tech outfit Tappx names Fernando Saiz as chief marketing officer

Barcelona-based ad tech firm Tappx has promoted its head of growth Fernando Saiz to the position of chief marketing officer.

As CMO at the company, which offers services in user acquisition and ad monetisation, he’ll be responsible for marketing strategy and its global marketing team.

Tapped up

Saiz joined the company in January 2018. His other previous roles include head of digital marketing strategy at and digital marketing specialist at Eonian Tec. He currently also serves as guest professor at the UPF Barcelona School of Management.

“Team Tappx is delighted to have Fernando seamlessly transition from his previous role as head of growth,” said Tappx CEO Daniel Reina.

“Tappx is currently experiencing phenomenal growth, and we needed an individual who has an in-depth understanding of the global ad tech and the mobile in-app marketing landscape, plus the expertise and vision to take Tappx to the next level.

“Fernando possesses these attributes and much more, and we’re thrilled to have him join our C-level leadership team. Fernando is working hard with the team to deliver our new Tappx dashboard and new website - watch this space.”

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Craig Chapple is a freelance analyst, consultant and writer with specialist knowledge of the games industry. He has previously served as Senior Editor at, as well as holding roles at Sensor Tower, Nintendo and Develop.