Blizzard vet Heinecke is Square Enix's new chief marketing officer
Has worked on IP including Overwatch, Hearthstone, StarCraft 2 as well as World of Warcraft
By Alex Calvin, PCGamesInsider Contributing Editor
Square Enix has a brand new chief marketing officer.
John Heinecke joins from his previous role as VP of global publishing for none other than Overwatch over at Blizzard, per a post on Square Enix's website.
Extensive experience
During his time at Blizzard, he has worked on franchises including Overwatch, Hearthstone, StarCraft 2 as well as several World of Warcraft expansions.
In addition, he contributed to the launch of esports initiative the Overwatch League.
Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.
