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Blizzard vet Heinecke is Square Enix's new chief marketing officer

Blizzard vet Heinecke is Square Enix's new chief marketing officer

Square Enix has a brand new chief marketing officer.

John Heinecke joins from his previous role as VP of global publishing for none other than Overwatch over at Blizzard, per a post on Square Enix's website

Extensive experience

During his time at Blizzard, he has worked on franchises including Overwatch, Hearthstone, StarCraft 2 as well as several World of Warcraft expansions.

In addition, he contributed to the launch of esports initiative the Overwatch League.

Our sister-site PCGamesInsider.biz has further details.


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Editor - PC Games Insider

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he was hired to launch PCGamesInsider.biz for Steel Media before departing the firm in October 2019.

He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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