Liverpool-based augmented reality studio Draw & Code has revealed two new key hires.

Brett Page joins the company as head of play, set to handle IP licensing and develop a continuing marketing strategy for the company's flagship title SwapBots.

Page previously worked with Hasbro where he acted as head of UK commercial strategy on franchises like Star Wars and Transformers.

Also joining is Angry Birds and Moshi Monsters veteran Becky Jones, who takes on a position as a lead producer.

Luck of the Draw

“The opportunity to work with Draw & Code and SwapBots allows me to combine my experience of being part of a growing, agile company with my knowledge of the big players in the toy industry,” said Page. “It’s the best of both worlds.”

Jones added: “As a believer in the world-changing potential of immersive technology, it is thrilling to find a studio environment here at Draw & Code that shares this belief and embraces the opportunities it offers, especially in the burgeoning family market, especially in the burgeoning family market.”

Draw & Code largely works in mixed reality installations, having collaborated with a new Mexican museum and an exhibition in Liverpool. In 2017, the company crowdfunded AR toy and video game project SwapBots.