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Casual games publisher Kwalee names Simon Prytherch new head of publishing

Casual games publisher Kwalee names Simon Prytherch new head of publishing

Casual games publisher Kwalee has named Simon Prytherch as its new head of publishing.

Possessing a 31-year career in the games industry, Prytherch has held roles as CEO of Lightning Fish Games, Chromativity and Fluid Games, as well as head of development at Empire Interactive where he worked alongside Kwalee COO Jason Falcus.

Most recently, Prytherch spent three years at Amazon as a software development manager where he learned how to scale a global digital business.

"Stand out"

"The focus of Simon and his team will be to find the new hyper-casual games that stand out from the crowd," Kwalee CEO David Darling.

"Working with developers globally to bring their ideas to market quickly, and using the Kwalee teams’ vast game design heritage to hone and improve the games, so both Kwalee and the developers share the success.

"With a history where he has successfully managed his own companies/studios and also managed external studios to great effect, Simon is the perfect fit for the role".

Prytherch added: "I’m thrilled to be joining Kwalee and in turn, re-joining colleagues such as David, Jason and many other faces at such an exciting time in the business. The company had a brilliant 2019, but with all the Kwalee expertise, there’s a great opportunity to grow the publishing department. I’m looking forward to working with developers from around the world and recruiting a world-class team."

Last year we spoke to Kwalee publishing manager Jack Griffin about how he believes "hypercasual isn’t a phase, it’s a culture shock for the whole mobile industry".

Kwalee head of digital marketing Ryan Davies will be speaking at Pocket Gamer Connects London 2020 on January 20th and 21st 2020 - get your tickets here!

Staff Writer

Matthew Forde is the staff writer for PocketGamer.biz and also a member of the Pocket Gamer Podcast. You can find him on Twitter @Forde999 talking about Smash Bros. and everything pop culture related - particularly superheroes.

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