Job News

Haruki Satomi becomes Sega Sammy group CEO

Replaces his father in the top job

Haruki Satomi becomes Sega Sammy group CEO

Japanese corporate giant Sega Sammy has a new group CEO in Haruki Satomi (pictured).

Previously, he was the company's group COO, as well as president and representative director - roles he had held since April 2017.

He is replacing his father, Hajime Satomi, in the CEO role, who is stepping down from the top job but is still working at the firm as chair or the board and a representative director.

Haruki Satomi has also been chairman and CEO of Sega Corporation since April 2017.

Hajime Satomi founded Sammy Corporation – then called Sammy Industry – back in 1975 as a spin-off from the Satomi Corporation. The company rose to prominence in the 70s and 80s thanks to arcade video games and pachislot machines. Having previously bought 22 per cent of Sega's shares in 2003, Hajime Satomi snapped up the controlling interest in the Sonic the Hedgehog maker, forming a new corporate giant called Sega Sammy Holdings.

For the full story head over to

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.