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Senior User Acquisition Manager

Marketing - Direct Marketing - Vancouver, Canada

Job Title Senior User Acquisition Manager
Job Description

What is A Thinking Ape?

A Thinking Ape builds communities through mobile games with emergent social play and original IP. We released our first game in 2009 and have been profitable and growing every year since. We are a bottom-up driven company with small teams that have a big focus on ownership and data-driven decision making.

What is the role?

As a Senior User Acquisition Manager you will use your mobile marketing experience to grow our games through a variety of channels. You will define a high-level user acquisition strategy and constantly evaluate a variety of measurable aspects of marketing campaigns to maximize our marketing ROI.

Things you will work on;

  • Define how we measure success - establish benchmarks and criteria to evaluate campaign performance
  • Use your experience and knowledge to define a high-level UA strategy that makes use of the different mobile advertising networks
  • Allocate budgets across different networks according to your defined strategy and explore new networks on an ongoing basis
  • Use your big picture thinking to tackle new problems such as localization, entering new markets and exploring new networks
  • Work closely with the marketing art team to optimize creative concepts
  • Communicate with game teams to propose potential product improvements that could impact growth and re-engagement
  • Define and adapt audience targeting strategies across different channels

Who you are?

The Primary Qualifications We’re Looking For;

  • Deep knowledge of the mobile advertising space
  • Experience in digital / marketing analytics and performance marketing
  • Experience working with mobile advertising channels, most importantly Facebook and Google UAC
  • Experience analyzing conversion rates, retention and other common KPIs
  • Creative problem solver
  • Ability to work effectively with cross-functional teams
  • You must be comfortable with uncertainty and incremental change

Other Qualifications That Help Are;

  • Experience managing a team
  • Background or degree in Business, Finance, Economics, Statistics, Math or related field
  • Deep interest in mobile gaming


Sector Direct Marketing
Category Marketing
Level Manager
Contract Type Permanent
Hours Full Time
Date Posted 8 May 2019
Recruiter A Thinking Ape
A Thinking Ape logo