KnowledgeBase: In-Game Ad Monetisation
Topic Area: Design, Business
Level: Introductory, Intermediate
This is a new Knowledge Base course, created in partnership with Anzu, in which we explore the rapid evolution of advertising in games and the opportunities this opens up for developers and publishers to create new forms of monetisation and engagement with players.
Advertising in games is evolving rapidly. The days of clunky ads and disruptive banners that interrupt play are long gone. The future of advertising is here, and innovative, non-disruptive, and interactive ad formats are helping advertisers and game creators around the world to work together more effectively. New advertising technologies, tools, and techniques are creating innovative experiences for a global audience - enabling creators to realise new types of value from every player in every game.